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CeBIT 2012 : under the sign of Trust

Germany : CeBIT 2012, which will take place from 6 to 10 March in Hannover, will be placed under the main theme of "Managing Trust". According to the organizer, this theme has been chosen because Trust is the key condition for the growth of the digital economy, and thus the main challenge for IT providers in the future. Like last year, the event will be divided in four platforms : CeBIT pro (the latest trends in business solutions), CeBIT lab (a focus on future technologies), CeBIT gov (IT solutions for healthcare and public sector, where several EU commissioners and politicians will be present) and CeBIT life (consumer-oriented technologies). "This organization has been acclaimed by our visitors and exhibitors last year", explained Frank Pörschmann, the director of Deutsche Messe AG. Five topics will also benefit from a deeper focus : digital drive (automotive IT and mobility), energy efficiency (Smart Grid), healthcare, urban solutions and innovation management and skills. A kind of "Concours Lépine" for startups will also be organized, which will allow 50 innovative companies to show their products, the best being awarded with €25000.

As usually, Planet Reseller will take place in hall 14/15. No data has been yet unveiled about the number of visitors for this channel-oriented part of the show, but Deutsche Messe planned last year a 15% growth, that was almost 100 000 visitors if reached. Globally, CeBIT 2011 gathered 339 000 visitors in 2011, which was slightly more than the previous year. No growth plans have been unveiled yet for 2012. The partner country is this year Brasil, which will be represented by its President, Dilma Rousseff. This country was chosen as the largest economy in South America but also as the organizer of both the 2014 Football World Cup and 2016 Summer Olympic Games. Beside this, more interesting, Deutsche Messe has inked a partnership with the Russian company Rosar Multimedia, which will organize at the same time a CeBIT event in Moscow, as part of a new "CeBIT 2012 Global Convention Russia-Germany". All conferences which will take place in Moscow and Hannover will be broadcasted in the other city. Also, visitors events in Russia will be able to see visit the exhibition in Germany with a new broadband 3D broadcasting technology from RTCOMM, a subsidiary of Rostelecom. According to the organizers, this extension to Moscow should help the CeBIT to withstand the Asian competition and appeal to a broader number of companies, especially in Eastern Europe and Asia.

Finally, this edition will break the record of the biggest free WiFi hotspot in the world : the full premises will be covered in WiFi in partnership with the local version of Yellow Pages, gelbeseiten.de. This will allow foreign users to have a free access to the Internet, and not rely on expensive roaming. A good news for all Cebit visitors !

Cyberoam appoints FDC International as distributor

Middle East : Cyberoam, the network security provider has announced the appointment of Dubai based FDC International as distributor in the region. The company will handle all of Cyberoam's products with special attention to the newly launched NetGenie routers. They have been chosen for their strong channel partner base that is vital for a retail product like NetGenie that has high potential in a region with high Internet penetrations levels. Cyberoam and FDC International have arranged a special gathering for all channel partners to showcase the NetGenie range this month. They have also worked out promotional activities which include tie-ups with some of the major retail outlets as well as other marketing communication platforms.

Rombus in high availability with Collax

Germany : PC vendor and broadliner Rombus has signed a distribution partnership with Collax for its high availability solutions.

Enta in deal with Eminent Technologies

United Kingdom : broadliner Enta Technologies has signed a distribution partnership with accessories vendor Eminent Europe. It will mainly distribute Eminent’s HD media players through its retailer, etailer and reseller network. In a second time, Enta will expand its Eminent portfolio to its e-Domotica home automation systems, which include twistable cables and related accessories.

TD Maverick has a Vision

France : already working together in Belgium, Germany, the Netherlands and the United Kingdom, Vision has expanded its partnership with TD Maverick to its French office, which will thus be authorized to distributed its modular faceplate systems, universal projector wall and ceiling mounts and amplifier and loudspeaker solutions for small and medium applications.

Webroot in the Tornado

Romania : network and security VAD Tornado Technology has signed a distribution partnership with security editor Webroot for all its products, including its secure email archiving service.

Also Actebis into home automation with RWE

Germany : broadliner Also Actebis has expanded its portfolio with RWE SmartHome home automation solutions. RWA SmartHome is a product family of intelligent devices that can be installed without technical knowledge and with minimum time expenditure. An in-house wireless network connects household appliances of the user’s choice with the RWE SmartHome central control unit and, in addition, allows intelligent heating control. With RWE SmartHome, home control of appliances, lights or heating works smoothly – both locally or through the Internet or smartphone : when the user is away for the weekend, his house still looks inhabited. Cherry on the cake : the RWE SmartHome heating control helps you save energy.

Midwich launches consumer accessories division

United Kingdom : AV broadliner Midwich has launched a consumer accessories division. Managed by Neil Drain, formerly of Lawton Trade, this division will push accessories and consumables such as blank media, memory cards, mounts, cables and similar products from major brands and kicks off with Duracell, Energizer, Hama, TDK, Techlink, Ventry and Verbatim amongst others.

ZyXEL signs with CCF

France : ZyXEL has signed a distribution partnership with CCF (Comptoir des Courants Faibles), which is specialized in electronic data wiring. CCF will mainly push ZyXEL switches, routers and transceivers through its video-security installer network. CCF will be officially created as a subsidiary of Sonepar group in January 2012 on the grounds of GRDCOM, International Télécommunications (IT) et CCF Dystel.

Ingram Micro in an Urban Factory

Italy : broadliner Ingram Micro has expanded its mobility accessory portfolio with Urban Factory PC cases and accessories.

EET distributes Gigabyte

Leveraging on the portfolio of Inter-Data, broadliner and sparepart specialist EET has started the distribution of Gigabyte motherboards, graphic cards, notebooks and tablets through its offices in Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland and the United Kingdom.

Ingram on the phone with Motorola Mobility

France : Ingram Micro’s telco division has unveiled a distribution partnership with Motorola Mobility, whose mobile phones and tablets (including Xoom and Envy) it will push in the country through its reseller network.

MICS stores on Iomega

Russia : broadliner MICs has joined the ranks of the official distributors of Iomega storage products in the country.

Two more distributors for IBM Software

Italy : after IBM systems and storage platforms, network and security VAD Itway has expanded its partnership with Big Blue to many of if software products as ASL mode (Application Specific Licensing). Itway is authorized to target all IBM partners, but most particularly ISVs or SaaS providers, with IBM major software platforms, including Cognos, DB2, Lotus Domino, Tivoli and WebSphere. On its side, its competitor TD Azlan has also become an IBM Software distributor, and signed a partnership with Strhold which will provide it with specialized resources, expertise, consulting, training, specialized technical assistance, sales support and marketing.

A second distributor for Ferguson Digital

Poland : after Komputronik, AV vendor Ferguson Digital has decided to expand its footprint in the country by signing a second distribution partnership with broadliner AB SA.

Westcon Group extends video and physical security portfolio with acquisition of Sentronics

South Africa : BAD Westcon Group has agreed to acquire Sentronics, a local video and security VAD. Sentronics, founded in 2004, will operate as a division of Westcon SA. Its management will continue to be responsible for the day-to-day business operations. Financial terms of the transaction were not disclosed.

GTI strengthens in the cloud

Spain : broadliner GTI has recently unveiled a new cloud strategy, with the support of nine vendors : Acronis, CA, IBM, McAfee, Microsoft, Panda Security, Sage, Symantec and VMware. For next year, the company plans to reach a turnover of €5m in this business, thanks to a new Web portal (www.gti.es/cloud) which will support its business through dedicated information, support, training and cross selling opportunities.

Extra signs with Kerio

Germany : broadliner Extra Computer has added Kerio firewalls to its security offer.

Westcoast ramps up its UC offer

United Kingdom : broadliner Westcoast has decided to venture in UC market. The company has hired Scott Somenthal, former Avaya business development manager for TD Azlan, as manager of its new UC division and has signed a distribution partnership with « voice enabling » vendor AudioCodes. Westcoast, which claims to be one of the largest Microsoft distributor in the region, has also invested in a new sales team and developed an in-house services and installations offering. It has set growth targets of about €5.75m to achieve in 2012 and will leverage its UC offer around the MS Lync environment.

Avnet acquires embedded IT specialist DE2

France : electronics specialist Avnet has acquired its French competitor DE2 to strengthen its local Avnet Embedded business in the country. DE2 will be merged into Avnet Embedded to leverage on the expertise of both structures. The acquisition will be accretive to earnings in the first full year of operations and supports Avnet's return on capital goals. With DE2, Avnet Embedded will strengthen its position on the market, thanks to franchises like Datalight, Interval Zero, Metalogix, Microsoft Embedded or Oracle.