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ASBIS adds Kingston distribution

Broadliner ASBIS has signed agreement with Kingston Technology Company, the independent world leader in memory products, for the distribution of the complete range of Kingston's products across the Gulf region and North Africa in addition to the nine European countries under the master contract. "The distribution of innovative Kingston portfolio strengthens ASBIS market position and simplifies entrance into target segments. We are thrilled to expand our partnership with Kingston and offer more one-stop purchase opportunities to ASBIS customers in the Gulf region and North Africa. As it is seen from initial sales results, Kingston products have already proved to be commercially successful in these regions", said Eduards Lazdins, Memory MPLM at ASBIS Enterprises PLC. With the new agreement, ASBIS officially distributes Kingston memory products including DRAM, USB drives, flash cards and solid state drives across Belarus, Bulgaria, Croatia, Czech Republic, Latvia, Romania, Russia, Slovakia, Ukraine, the Gulf region and North Africa through ASBIS offices in Egypt, Saudi Arabia, Tunisia and the United Arab Emirates.