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Beta, Commtech, Exertis, Ingram Micro and JGBM find new partners

British Isles: backup editor Nakivo has signed a distribution agreement with British print, storage video specialist Beta Distribution. Under the agreement, Beta Distribution will distribute Nakivo solutions in the UK and Ireland. Beta has also made two key appointments to further strengthen its sales, service and solutions proposition in the Enterprise Technology space: Miguel Castro (formerly working for Infortrend) as newly created, Head of Solutions Architecture, and Chris Moore (from CMS Distribution) as Head of Sales for the newly opened Northern Sales office in Leeds.

Network and storage VAD Commtech has struck a strategic channel alliance with e-mail messaging and Web security editor AppRiver1. As a premier distribution partner, Commtech will help to accelerate the rapid growth that AppRiver has achieved and enable extension of their regional market share throughout Ireland and the United Kingdom.

Broadliner Exertis has unveiled two additions to its portfolio in the region. In the United Kingdom, the Exertis UK as signed an agreement with British audio specialist Bowers & Wilkins to distribute its range of technology products, which includes headphones and wireless speakers. As well as providing the full range of consumer electronics products, Bowers & Wilkins will work with Exertis to offer a full support programme to new customers which will be in keeping with the brand's premium status. In Ireland, the Exertis Ireland has confirmed a distribution partnership with Promethean, an interactive whiteboard vendor2. The new partnership follows Promethean's recent changes to its UK channel model, to reflect the needs of channel partners and the evolving landscape of the education technology market. Promethean, in partnership with Exertis, now provides an enhanced suite of wrap around sales and marketing support, which enables partners to benefit from greater access to manufacturer expertise as well as a bolstered programme of local demand creation campaigns. The partnership with Exertis will follow the same new channel model as the UK, giving Promethean greater coverage in Ireland as well as a stronger grip on the Irish education sector.

In the United Kingdom, broadliner Ingram Micro has added Tripp Lite UPS solutions to its portfolio.

Finally, in the United Kingdom again, specialist office machine distributor JGBM has been appointed an Official Epson Partner, which means it can introduce a range of Epson printers and scanners to its product portfolio. John George, JGBM's MD, commented: "we're delighted to be adding Epson to our portfolio of products. Whilst we have listed Epson for some time, it's to date been only as a special, so we're looking forward to driving the brand into the market and delivering our USP of delivering product expertise to the dealer to assist them to sell to their customers." (source: Channel Info UK, Tech Central Ireland 1 and 2, Dealer Support UK).