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Micromax expands in MEA

MEA: handset manufacturer Micromax Informatics has announced the roll out of four new handsets across major MENA markets. Only a month into the partnership, Micromax and their regional channel specialists' tchannl (whose details are too spare to be listed in ITdistri database) are said to have set up a robust distribution network across Bahrain, Oman, Palestine, Qatar and the UAE and expanding fast into other MENA markets. The new product line include the Micromax Q465, a powerful yet affordable smartphone fully loaded with 4G connectivity, fingerprint sensor and long battery life, the Micromax Q301, an entry level smartphone and two feature phones – the Micromax X406 and the Micromax X704. All the handsets target the fastest growing segments of the regional mobile phone user base which comprise of first time mobile users, consumers upgrading to smartphones and consumers looking for a high quality smartphone experience at an optimal cost.

Sandeep Saihgal, tchannl, regional partners of Micromax says: "Our immediate goal is to increase the footprint across the MENA region and ensure that the brand has proper representation and availability in the channels. We have covered a lot of ground over the last month and the acceptance of the product by the channel partners and consumers has been overwhelming. Using the market knowledge and feedback from our partners we will continuously introduce products in line with consumer insights from the region. Our aim is to bring forth world-class products within the consumer reach to this market.".