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Haines’ return brings added bite to Tech Data’s Apple team

United Kingdom: broadliner Tech Data has added further strength to its team of Apple specialists with the appointment of Emma Haines as Category Manager. Haines brings more than 16 years of experience in distribution to the role and is re-joining the company after an 11-year absence having previously spent five years at Tech Data (when it was still called Computer 2000 in the UK) as part of the licensing team.

Tech Data's Apple specialist team now has a headcount of ten dedicated professionals, who are available to assist partners and retailers with every aspect of their Apple business. Darren Sainsbury, Apple Business Manager, said: "we're delighted to welcome Emma back to the company and to the growing Apple specialist team. We are enjoying continued success with Apple products and we’ve been extending and improving our services, so we can offer even more to our customers. We are absolutely a one-stop shop for Apple resellers and retailers." Through its dedicated Eden portal, Tech Data provides resellers with access to Apple devices alongside thousands of accessory and add-on products. Customers can also configure Apple Mac products to exact customer requirements using the Discover Mac section and Apple-authorised partners can make use of a special tool for products that need to be security engraved.