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ADATA and Beta Distribution begin partnership

United Kingdom: ADATA Technology, a manufacturer of DRAM modules, NAND Flash products, and mobile accessories, has started a UK partnership with print and storage specialist Beta Distribution, which will allow growth in the storage segment by adding a dedicated distributor with deep insight into new routes to market. The new partnership is of great importance to further enhance ADATA coverage in the UK market, and creates numerous business opportunities for both parties.

Dave Taylor, ADATA UK Country Manager for Sales and Marketing, commented on the agreement: "we are delighted to be partnering with Beta Distribution. Given the significant growth we have experienced in the past year, Beta offer a strategic alliance to key routes to market given their extensive portfolio and multiple channel sales experience. We envision ADATA complementing some of the great brands Beta already represent, and with an ever-growing product range, I feel it is important to align with a partner that not only reacts to market demands but is prepared to explore emerging technologies and wraparound solutions."

JonPaul Warren, Business Development Manager at Beta, commented on the new agreement: "we are pleased to announce this partnership with ADATA. ADATA are a leading memory brand as demonstrated by their award-winning product design and commitment to providing high quality memory solutions." Mr. Warren added: "their extensive product range will provide us with a tremendous opportunity to engage across our entire customer base, notably with highly relevant product ranges such as XPG gaming memory and SSD, which fit into our target verticals of system integrators and e-tailers. In addition, Flash and storage products are ideal for our existing retail customer base."

Co-operation between ADATA and Beta Distribution has begun with immediate effect and both parties expect it to have a tangible impact on market access, product availability, and service quality for UK customers.