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Azlan invests to give Cisco partners added momentum

United Kingdom: infrastructure VAD Azlan, the enterprise business of broadliner Tech Data, is making further investments in its Cisco Momentum programme, enhancing the scheme with two completely new elements that provide partners with additional opportunities to develop their sales and technical capabilities. Momentum Fundamentals is designed to give partners who are new to Cisco or have not sold the company’s technologies, or not worked with the company for some time, the resources to get their skills up to speed and their sales moving fast. It provides access to training and to specialist support staff who can assist resellers in getting Cisco-accredited. Also new is Momentum Boost, which provides a specific pathway for partners to become accredited in Cisco architectures for Data Centre, Networking, Collaboration, and Security. Attaining an accreditation in these areas gives resellers added benefits and opportunities to profit, and increases their status and standing with potential customers.

"The Momentum programme has been hugely successful in giving Cisco partners the support they need to grow, and the new investments we're making will make it even more valuable to many more resellers", said Huw Jones, Business Unit Director for Cisco at Azlan. "Many customers are now looking to revitalise their infrastructure for digital transformation and Cisco’s world-class technologies provide the perfect platform. There is good potential in the market for resellers with Cisco and the with the addition of the Fundamentals and Boost elements, we are giving more partners the opportunity to get involved, become Cisco-qualified and accelerate their sales."

Azlan is the market-leading Cisco distributor in Ireland and the United Kingdom. The Momentum programme provides resellers with access to multiple resources, including focused business development, technical support and training on key Cisco Architectures to accelerate partner enablement and fast-track partners to success.