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Sales of 140cm and 190cm screens drive Large Format Displays revenue growth in Western Europe

Sales of Large Format Displays (LFD) through Western European distributors continued to grow with revenues up +20% year-on-year in Q2 2017, according to the latest data published by CONTEXT, the European IT market analysis company. The key drivers of this significant increase have been 140cm and 190cm screens which saw year-on-year revenues grow by +36% and +90% respectively. Volume-wise, sales of 190cm LFDs increased by +104%, while those of 140cm displays were up by +20%. Samsung and Sony continue to be the biggest 190cm LFD vendors; however, in Q2 2017, LG and SMART increased their presence in this segment with 4K displays.

The most popular screen sizes are still 140cm and 165cm, together accounting for 27% of unit sales, but it is worth noting that 10% of sales come from 81cm flat panels.

"Although the display market has for years been focused on making screens ever larger, the reality is that with the growing popularity of new digital solutions in retail and corporate environments, there is a solid market for smaller, 81cm, 56cm and even 25cm displays", said Dominika Koncewicz, Senior Analyst at CONTEXT.

In Q2 2017, sales of 81cm displays increased by almost +35% year-on-year in terms of both revenue and units. At the moment, the top vendor in this segment is Samsung, with an 86% market share, but LG is slowly gaining ground. Another area boosting LFD revenues was interactive displays: income from this segment grew by +32% over the quarter. In this category, too, market share is being gained most rapidly by 190cm and 160cm screens, but 80cm displays, offered mainly by iiyama, are also performing well. "At the same time, to increase overall demand and meet fast-changing market needs, vendors are also offering optional screen overlays, which, for a little additional expenditure, allow standard LFDs to be converted into touchscreen displays that offer a more interactive experience", added Dominika. In terms of vendor performance in this period, Samsung retained its No. 1 position with a 41% share of the total market, registering year-on-year revenue growth of +35%. NEC and LG completed the top three, with shares of 11% each. However, for the first time in the last few quarters, NEC saw revenues decline (by -2%), while LG's grew by +44%.

LFD Revenues Year-on-Year Q2 2017
Total +19%
Portugal +257%
Spain +61%
Finland +44%
Italy +40%
Norway +34%
Belgium +32%
Germany +29%
Austria +27%
France +25%
Netherlands +16%
Switzerland +13%
Denmark +13%
United Kingdom +7%
Sweden +2%
Poland -20%