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Tech Data introduces new global brand

American broadliner Tech Data has introduced its new brand identity, highlighting the company's expanded reach and capabilities as a global leader in technology distribution and services. Following the company's transformational acquisition of Avnet's Technology Solutions business earlier this year, Tech Data has established a single global brand that capitalizes on the full reach, efficiency, and technical expertise of its new combined organization. Tech Data will now operate as a unified brand in all of its markets throughout the world, enabling channel partners to benefit from its unmatched end-to-end portfolio of products, solutions, and services. "As we evolve our business in anticipation of what's next, the Tech Data brand has evolved as well. Today we are proud to introduce the new Tech Data and the next chapter in the history of our company", said Bob Dutkowsky, chairman and CEO of Tech Data. "Our new global brand is centered on the proven strength of the Tech Data name and provides a unified promise of integrity, expertise and excellence. Tech Data serves as a beacon in the IT channel—central to our customers' and vendors' success. Our teams have highly specialized skills in next-generation technologies, extensive software and services capabilities, and the best logistics engine in the industry, all backed by a global IT system that can do anything from process the sale of a laptop to configure the most complex multi-vendor solution. Tech Data has become a company that delivers business outcomes—not just products—and we're excited for the future of our company as we help connect the world with the power of technology."

To enable a specialized approach while maintaining the exceptional service levels that partners expect from Tech Data, the company has grouped its offerings into two primary solutions portfolios under the Tech Data brand:

  • Tech Data's Endpoint Solutions portfolio, previously known as the company's broadline offering, primarily includes PC systems, mobile phones and accessories, printers, peripherals, supplies, software and consumer electronics.
  • Tech Data's Advanced Solutions portfolio includes primarily data center technologies such as storage, networking, servers, advanced technology software and converged/hyperconverged infrastructure. This portfolio also includes next-generation technologies such as cloud, IoT, mobility, security and analytics solutions.
  • Tech Data's next-generation technology solutions, as well as the company's services offering, including lifecycle, CRM, integration and supply chain services, span its Endpoint and Advanced Solutions portfolios. In addition to the company's two solutions portfolios, Tech Data will continue to go to market with three specialized solutions: Datech Solutions, Maverick AV Solutions and Global Computing Components. Azlan, Tech Data's pan-European enterprise specialist brand, will be transitioned over time and will be incorporated into the company's Advanced Solutions portfolio.

While Tech Data's logo will not change, the company's color palette and graphic devices have been updated to incorporate both its foundation and its new dimensions, blending the unique capabilities of Tech Data and Technology Solutions into a modern, global brand. Tech Data has also introduced new purpose, vision, and mission statements.

ALSO expands its product range to include Acer

Netherlands: broadliner ALSO has become the distributor of Acer channel and enterprise products. The product range for these markets includes Acer's wide range of monitors and projectors, as well as the business desktops and notebooks. This range is added to the Retail range that ALSO Nederland already offers. "This range of products is a nice addition for our customers and shows that we are looking at an optimal range for both our business customers and the customers we serve in the channel", says Frans Ditmer, Sales and Marketing Director at ALSO Nederland. "Acer's portfolio for the B2B market fits well with ALSO's product range. In several countries in EMEA, this collaboration has already proved successful and we are therefore pleased with this next step in our Benelux distribution model", adds Bart Janssen, Country Manager Acer Benelux.

Exclusive Networks and Picus Security join forces

Picus Security, a cyber attack simulation and intrusion prevention editor, and network and security VAD Exclusive Networks have signed an agreement to maximize the cyber-security potential of businesses. Since a few weeks, Exclusive Networks has been offering through its offices in France, Italy, Spain and the United Kingdom Picus, an innovative assessment technology that measures the ability of organizations to detect cyber threats 24/7 and respond quickly after a threat has been detected. Picus was founded in 2014 to address a problem that many companies are facing: prevention technologies, even when they are advanced and regularly updated, are still lagging behind emerging cyber threats. New cyber threats are created every day by hackers and cyber-security teams lack the tools to accurately measure their ability to react, 7 days a week, 24 hours a day, and to respond quickly. By identifying hacking techniques that can thwart a company's cyber-protection capabilities, Picus is arming cyber-security professionals with the tools to provide them with practical assessment, greater visibility, and the information they need to respond to attacks.

"Even if some companies have made significant investments in security technologies and services, none of them are yet in a position to express full confidence in their IT infrastructure", explains Stéphane Iaich, Director of Strategic Marketing at Exclusive Networks. He also added: "one of the main reasons for this gap is the difficulty in managing complex security technologies to effectively combat cyber threats. We are joining forces with Picus to help customers manage these technologies more efficiently, improve their return on investment and answer the question: what is my level of cyber-security right now?"

Armagan Zaloglu, Vice President of Picus Sales in the EMEA region, explains that a partnership with a leading player such as Exclusive Network is proof of the relevance of the Picus offer. "We wanted to partner with a true value-added distributor, who understands the value of emerging technologies. This partnership with Exclusive Networks is a very exciting new step in our global expansion strategy", he says.

Arrow Education renews learning partnership with Microsoft

Infratructure VAD Arrow ECS has signed a contract with Microsoft to deliver Microsoft's training portfolio across Europe, Middle East and Africa. The agreement renews Arrow's relationship as a long-term Microsoft Learning Partner and extends its geographical reach – following and further empowering the existing distribution agreements between both companies. The scope of available training spans from Microsoft's cloud solutions to certification-related courses and involves its online training modalities Open edX Learning Platform and Microsoft On Demand. The list of training topics includes:

  • Azure and Dynamics CRM
  • Windows Server and Client
  • Office 365, Exchange, Sharepoint, Skype for Business
  • SQL and data management solutions
  • PowerShell, Visual Studio and .NET

As a value-added distributor with a focus on channel services, Arrow's global business combines the two worlds of high-end technology distribution and education. Arrow develops new training delivery methods on a constant basis, including innovative online training such as video and mobile learning. "Cloud solutions are at the heart of our strategy, and education is a key element of the value-added services at Arrow, enabling the market and the channel to support technology providers with product and solution readiness", says Jacques Assant, Business Development Services Director, Arrow ECS EMEA. "We look forward to promoting this new opportunity at Arrow and especially appreciate the variety of training methods Microsoft brings to the table. Online learning solutions like Open edX are completely in line with our eLearning strategy and complement the Arrow catalogue of digital learning assets."

"I am extremely excited to partner with Arrow as they leverage their expertise and learning as a service offering, helping to transform our customers and other partner businesses via cloud-based solutions", said Kyle Uphoff, Sr. Director Worldwide Channel Sales of Microsoft Learning & Readiness.

Tech Data on the phone with Crosscall

France: the mobility division of broadliner Tech Data has expanded its catalog with Crosscall rugged phones.