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Computer Port IT Solutions, KCIS and Supertron find more vendors

India: Computer Port IT Solutions, a niche player in IT infrastructure solutions inching towards Value Added Distribution, has signed an exclusive distribution agreement with NetKnights, a German company in the two-factor authentication solution provider to deliver its PrivacyIDEA Authentication Solutions1. Infortrend has appointed thin computing and storage specialist KCIS India as its distributor for accruing onsite services for the former's storage solutions in Northern and Eastern India2. Both the companies have now joined forces to offer a wider range of Storage and Server options in assigned territory, helping businesses to reduce downtime, and enhance the data availability. PC component and peripheral specialist Supertron Electronics has acquired an exclusive distribution right of the Sapphire Radeon Vega graphics cards3 (source: Channel Times India 1, 2 and 3).

Genius selects Supertron

India: accessories and small peripheral vendor Genius has appointed PC component and peripheral specialist Supertron Electronics as a national distributor. The move is aimed at multiplying the reach and availability of Genius brand across the country including smaller cities and towns.

Supertron distributes Powercolor

India: PC component and peripheral specialist Supertron has added Powercolor graphic cards to its catalog.

Launch of the Technology Distribution Association

India: in an important move towards revolutionising the Indian technology-distribution industry, the country's main technology distributors have come together to launch "The Technology Distribution Association of India" (TDAI). The Association's motto is, "we can only build when we know how to sustain". During the last two decades, India has taken tremendous strides in the use and adoption of IT products both in the consumer as well as the commercial space. While the technology vendors have played a pre-eminent role in introducing the Indian customer to the immense benefits of their products and solutions, the widespread use of IT products and processes can, in a large measure, be attributed to the contribution of a huge distribution channel, which has facilitated easy availability through their reach, presence and financial commitment. The success of the distribution channel is equally accredited to all the stake holders in the supply chain: Vendors, Distributors and Dealers of IT products, services and solutions. With an aim to drive the industry’s next level of evolution through constructive dialogues amongst all stake holders, the leading Indian technology distributors have founded TDAI. The current members of TDAI collectively contribute nearly €6,5b annually towards the total IT industry business in the country. A first of its kind non- profit organization in Asia Pacific and India, TDAI's objective is to build a transparent and organized distribution services sector in India through risk mitigated best practices. While maintaining a strategic and healthy channel through good governance and appropriate compliance standards, from the Manufacturer to the End User, TDAI will support the industry's development and expansion while ensuring business hygiene. TDAI will provide all industry stake holders a common ground for deliberating on regulatory issues that impact them, with a view to take those up with relevant authorities for resolution. It will act as a platform through which they could contribute inputs and information that would help shape the industry. TDAI will facilitate interaction with various Dealer Associations on common issues faced by the distribution eco-system as also a forum for discussion with Vendors on taking the channel business to its next stage of development. The initiatives of this Association will pave the way for fostering trust and goodwill amongst all stakeholders of the community. TDAI's current members are: multispecialist Avnet Technology Solutions, network and security VAD Inflow Technologies, broadliners Compuage Infocom, Ingram Micro, Iris Computers, Neoteric Infomatique, Redington, PC component specialist Rashi Peripherals, PC component and peripheral specialist Supertron Electronic and peripheral and PC specialist Savex Computers.

Smartlink appoints Supertron as ND for Digilite motherboards

India : Smartlink Network Systems has appointed PC component and peripheral specialist Supertron Electronics as national distributor for its Digilite motherboards. Supertron will address VARs, resellers and systems integrators across the country.


Supertron Electronics Ltd

Supertron Electronics Ltd
Supertron House
2 Cooper Lane - Off RN Mukherjee Road
IN-700-001 Kolkata
Phone : +91 (0)33 2213 1221
Fax : +91 (0)33 2213 0366
Website :
E-mail :

Other offices


President : Mr V.K. Bhandari
Chairman of the Executive Board : Mr Vishnu K. Bhandari (*** ****** ********* *)
General manager : Mr V.K. Bhandari
Marketing director : Mr Vibhor Agarwal
Marketing director : Mr Vibhor Agarwal (*** ****** ********* ** *)


Creation year : 1993
Company Incorporation number : U32109WB1993PTC058211
Annual turnover
2016 : 302,80 M€
2015 : 225,97 M€
2013 : 228,26 M€
2012 : 198,77 M€
2011 : 193,00 M€
Active resellers : 9000
Indirect turnover : 98%
National/regional/export split : 100/0/0
Specialist : Computer components, peripherals, storage
Main brands : Acer, Dell Technologies, Intel, Seagate, Transcend
Clients : Assemblers, associations, central purchasing companies, corporate resellers, dealers, e-commerce, IT consulting and service providers, mail-order resellers, maintenance companies, multispecialists, outlets, semi-distributors, service providers, specialized resellers, specialized retailers, superstores, traders (100%), VAR
Employees : 421 people