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Double acquisition consolidates EET Europarts' Pro-AV business

Scandinavia: multispecialist EET Europarts has acquired Danish AV VAD DS-Display and its Swedish counterpart Projektor System. Both companies are well-reputed market leaders in their home markets. Group CEO at EET Group, John Thomas says: "Acquisitions are an important part of our overall growth strategy, and a contributing factor to our successful growth of the Pro-AV & Digital Signage business. During the last two years we have grown the business substantially, both organic as well as through acquisitions. Our ambition is to become one of the leading distributors within Pro-AV & Digital Signage in Europe before 2020, and these two recent acquisitions are definitely two more important steps in that direction. The acquisitions of DS Display and Projektor System will add new competences and important brands to our portfolio. E.g. DS-Display will bring EPSON products into our portfolio, a very important brand, which will strengthen our proposition to the customers. Furthermore, and equally important, these acquisitions will bring even more skilled and specialized employees into our organization, strengthening our value-added services to our customers, in the form of support and counselling for Pro-AV & Digital Signage projects."

As part of the two acquisitions, EET Europarts will take over a strong team of experienced employees from DS-Display and Projektor System. Furthermore, Simon Kaas, CEO at DS-Display, will join EET Europarts as Sales Director, Pro-AV & Digital Signage, and Lars-Åke Tedebo, CEO at Projektor System, will be contracted to EET Europarts as a consultant. CEO at DS-Display, Simon Kaas, says: "I am really fascinated by EET Europarts´ business model. The ability to build a strong product and brand portfolio, supporting both the wide customer segment as well as niche customers, as a One-stop-Shop distributor, is really an impressive accomplishment. I look very much forward to bringing our long-time experience from DS-Display further, and being able to offer our customers the advantages of both EET Europarts' One-stop-Shop assortment and its e-trade platform, as well as its state-of-the-art logistics set-up."

EET Europarts is continuously on the lookout for companies that show interest in being acquired. Currently several companies are in the pipeline. Group CEO John Thomas says: "Historically we have been very successful in performing acquisitions. We have clearly demonstrated that we are able to develop and grow the acquired business activities significantly with our expertise, our business model and our wide distribution network throughout Europe and Africa. Therefore, acquisitions are continuously an important part of our growth strategy, and we are always on the lookout for new acquisition opportunities. We expect to complete more acquisitions within Pro-AV & Digital Signage in near future."

DS-Display gets a new management

Denmark: managing director Simon Kaas and sales director Thomas Baggesen are buying out AV specialist DS-Display from its previous owner, Gunnar Borg, as a part of an MBO (source : ChannelWorld Danmark).

DS-Display watches in big with Contex

Denmark : peripheral and AV specialist DS-Display has added Contex large-format scanners to its portfolio (source : Computer Reseller News Danmark).

DS-Display signs with Lifesize

Denmark : video specialist DS-Display has become the official Danish distributor for videoconferencing solutions from Logitech subsidiary Lifesize (source : Computer Reseller News Danmark).

DS Display leaves Sweden

Sweden : Danish conferencing and presentation specialist DS Display has decided to close its Swedish office and fire its three local employees (source : IT24 Sverige).


DS-Display A/S

DS-Display A/S
Skelmarksvej 6
DK-2605 Brøndby
Phone : +45 36 72 07 20
Fax : +45 36 72 07 22
Website :
E-mail :


General manager : Mr Simon Kaas (*** ****** *****)
Sales director : Mr Thomas Baggesen (*** ****** *****)
Sales manager : Mr Torben Svendsen (*** ****** *****)
Sales manager : Mr Richard Skourup (*** ****** *****)
Purchase director or manager : Mr Tim Højris (*** ****** *****)
Product manager : Mr Keld Godsk (*** ****** *****)


Creation year : 1990
Centrale Virksomheds Register nummer : 14-68-20-90
VAT number : DK 14 68 20 90
Annual turnover
2011 : 13,41 M€
Specialist : Home entertainment and consumer electronics, peripherals, professional video
Main brands : Epson, Hitachi, Optoma, Polyvision, Samsung
Clients : Associations, central purchasing companies, consultants, corporate resellers, dealers, e-commerce, installers, outlets, service providers, specialized resellers, specialized retailers, systems integrators, VAR
Employees : 12 people