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ALSO and Hypertec work together

Germany: the memory and storage solutions of British vendor and distributor Hypertec are now available from broadliner ALSO. The new distribution partnership gives Hypertec an access to ALSO's nationwide reseller network via the ALSO B2B Marketplace. ALSO's resellers benefit from the expanded range of Hypertec storage and storage solutions. Hypertec started almost 30 years ago as a pure memory manufacturer and has continuously expanded its market position. Hypertec's HypertecLite product line is now a significant market position. The company's current offering also includes storage solutions such as the solid-state drives of its own brands FirestormLite, FirestormEssential and FirestormExternal. Hypertec's portfolio, which is listed at ALSO, also includes other products from the current USB-C series, such as the PowerProEssential Universal Power Supply or the ProDockLite USB-C docking station. "With ALSO, we can offer our services and products to a new and very extensive network of resellers. ALSO is an important partner for us and our growth strategy", says Lianne Denness, Managing Director of Hypertec.

Jörg Römer, Head of BU Vendor Self-Service at ALSO, also welcomes the cooperation: "Hypertec's high quality solutions have a very good sales potential and real added value for our resellers."

Hypertec expands in Europe

British storage and memory vendor and distributor Hypertec has decided to attack the European continental market. The company has hired Francis Seban as account manager. Francis was previously Enterprise Sales Manager EMEA for rugged case vendor Urban Armor Gear. His job is to promote Hypertec products in continental Europe, with a focus on the French, German and Swiss markets. Francis will also leverage on any spot opportunities anywhere else in the region. The company has already signed distribution deals with broadliner SMLB for the French market and cabling and accessory specialist menatwork for the German market. As a new vendor, it plans to use its broader offer (including DDR and DDR2 memory modules which are often abandoned by other vendors), its huge stock (40000 references), its online configurator and lifetime warranties to gain marketshare.

Hypertec and Buffalo Technology team up

United Kingdom : storage and networking vendor Buffalo Technology has entered a strategic partnership with memory and storage specialist Hypertec. Hypertec will supply Buffalo Technology's full portfolio to SMEs, NGOs and blue chip multinationals as integrated products or as complete turn-key solutions. It will also be involved in working with resellers to develop custom-built storage solutions (source : Tech Central Eire).


Hypertec Ltd

Hypertec Ltd
2 Swangate
Charnham Park
RG17 0YX Hungerford
United Kingdom
Phone : +44 (0)844 879 2282
Fax : +44 (0)844 879 2283
Website :
E-mail :


General manager : Mr Lianne Denness (*** ****** ********* **)
Sales director : Mr Glenn Ward (*** ****** *********)
Marketing director : Mr Glenn Ward (*** ****** *********)
CTO : Mr Simon Smart (*** ****** ********* )
Corporate account manager : Mr Francis Seban (*** ****** ********* )


Creation year : 1989
Company registration number : 03258927
VAT number : GB 642 2573 49
Annual turnover
2014 : 23,34 M€
2013 : 19,86 M€
2012 : 19,65 M€
2011 : 14,22 M€
2010 : 13,19 M€
Indirect turnover : 100%
National/regional/export split : 95/0/5
Specialist : Memory, storage
Main brands : CRU Dataport, Hypertec, QNAP, Seagate, Western Digital
Clients : Assemblers, associations, central purchasing companies, corporate resellers, dealers, department stores, distributors, e-commerce, hypermarkets, IT consulting and service providers, mail-order resellers, multispecialists, outlets, semi-distributors, service providers, specialized resellers, specialized retailers, superstores, traders, VAR
Employees : 49 people