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Powersoft selects Sequoia Audio as new distributor

France: audio specialist Sequoia Audio, a division of DV2, has been appointed by Powersoft as the company's new local distributor. Stated Didier Dal Fitto, DV2's founder: "they have an incredible technology, which is reflected in a wide range of exciting products at very affordable prices. This will open up new markets both for permanent installation and touring." Tracing the background to the new partnership, Luca Giorgi, Powersoft's pro audio business unit manager, said: "I believe the perception of Powersoft in France is still through our older platforms. We recognise that quality is decision makers’ top priority where audio is concerned, and so we had been looking for a distributor in France capable of selling our products independently from a specific package. Our two companies have always shared mutual respect, and so the decision to appoint them was an easy one. Sequoia’s connections, coupled with the quality and performance of Powersoft products, will combine to open up new markets and re-position the brand in France." Sequoia Audio will now start actively promoting the brand through its website, media advertising and press reports. In addition, the company has a powerful sales force and will mount an aggressive programme of roadshows. A training seminar is already in the pipeline and at the end of the year Powersoft will be represented at the JTSE Show, targeting both the touring and permanent installation markets.


Sequoia Audio

Sequoia Audio
2, rue de la Gillière
F-57140 Norroy-le-Veneur
Phone : +33 (0)3 87 30 00 00
Website :


General manager : Mr Didier Dal Fitto
General manager : Mr Guy Vignet


Creation year : 2017
Siret : 338 763 626 00110
VAT number : FR 65 338 763 626
National/regional/export split : 100/0/0
Specialist : Music and sound processing
Main brands : MDC, Powersoft
Clients : Installers, service providers, specialized resellers, systems integrators


Home entertainment and consumer electronics

Music and sound processing
Other music and sound processing hardware