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Tech Data introduces new global brand

American broadliner Tech Data has introduced its new brand identity, highlighting the company's expanded reach and capabilities as a global leader in technology distribution and services. Following the company's transformational acquisition of Avnet's Technology Solutions business earlier this year, Tech Data has established a single global brand that capitalizes on the full reach, efficiency, and technical expertise of its new combined organization. Tech Data will now operate as a unified brand in all of its markets throughout the world, enabling channel partners to benefit from its unmatched end-to-end portfolio of products, solutions, and services. "As we evolve our business in anticipation of what's next, the Tech Data brand has evolved as well. Today we are proud to introduce the new Tech Data and the next chapter in the history of our company", said Bob Dutkowsky, chairman and CEO of Tech Data. "Our new global brand is centered on the proven strength of the Tech Data name and provides a unified promise of integrity, expertise and excellence. Tech Data serves as a beacon in the IT channel—central to our customers' and vendors' success. Our teams have highly specialized skills in next-generation technologies, extensive software and services capabilities, and the best logistics engine in the industry, all backed by a global IT system that can do anything from process the sale of a laptop to configure the most complex multi-vendor solution. Tech Data has become a company that delivers business outcomes—not just products—and we're excited for the future of our company as we help connect the world with the power of technology."

To enable a specialized approach while maintaining the exceptional service levels that partners expect from Tech Data, the company has grouped its offerings into two primary solutions portfolios under the Tech Data brand:

  • Tech Data's Endpoint Solutions portfolio, previously known as the company's broadline offering, primarily includes PC systems, mobile phones and accessories, printers, peripherals, supplies, software and consumer electronics.
  • Tech Data's Advanced Solutions portfolio includes primarily data center technologies such as storage, networking, servers, advanced technology software and converged/hyperconverged infrastructure. This portfolio also includes next-generation technologies such as cloud, IoT, mobility, security and analytics solutions.
  • Tech Data's next-generation technology solutions, as well as the company's services offering, including lifecycle, CRM, integration and supply chain services, span its Endpoint and Advanced Solutions portfolios. In addition to the company's two solutions portfolios, Tech Data will continue to go to market with three specialized solutions: Datech Solutions, Maverick AV Solutions and Global Computing Components. Azlan, Tech Data's pan-European enterprise specialist brand, will be transitioned over time and will be incorporated into the company's Advanced Solutions portfolio.

While Tech Data's logo will not change, the company's color palette and graphic devices have been updated to incorporate both its foundation and its new dimensions, blending the unique capabilities of Tech Data and Technology Solutions into a modern, global brand. Tech Data has also introduced new purpose, vision, and mission statements.

New brands for Computer Gross and Tech Data

Italy: broadliner Computer Gross is further strengthening its value portfolio, this time by signing with guest access management vendor Cloud4Wi. Its competitor Tech Data has added Philips Hue LED lighting systems to its catalog (source: Top Trade Informatica Italia).

Tech Data announces new management team following acquisition of Avnet TS

Italy: broadliner Tech Data has announced that Vincenzo Baggio will continue in his role as vice president and managing director, Italy, following the company's successful completion of the acquisition of Avnet's Technology Solutions business. The leader of the Azlan business in Italy, Riccardo Nobili, will be responsible for the country's combined Azlan and Technology Solutions organisation, reporting to Baggio. Andrea Massari, former country manager at Technology Solutions Italy, takes ownership of next generation technologies – including Cloud, IoT, Security & Networking and Education – as well as the Dell EMC and Software businesses, reporting to Nobili. "This structure has been designed to ensure the continuity of the value we have always provided", says Baggio. "Our new team will work in a consistent manner, approaching the market as a newly integrated organization and providing an increased value and service level to the channel."

Brevi and CablIT sign new vendors, while Tech Data hires to develop HTC sales

Italy: broadliner Brevi has started the distribution of Xopero backup systems in the country1. Chinese vendor Huawei has appointed cabling and networking specialist CablIT as an official distributor for its video-security solutions2. Finally, broadliner Tech Data has hired Massimo Barca from Microsoft as business development manager for HTC sales in its Tech Data Mobile division (source: Top Trade Informatica Italia 1 and 2).

More stories from BB Tech, Computer Gross, Datamatic, Diode, Esprinet Globomatik, Informatica Megasur, Ingecom, Ingram Micro, MCR and Tech Data

Southern Europe: in Italy, network and security VAD BB Tech Group has inked a distribution deal with Rosenberger Optical Solutions & Infrastructure1. Broadliner Computer Gross has inaugurated a new headquarter in via Angelo Rizzoli in Milano2. Broadliner Datamatic has added Digital Data Communications accessory, network and connectivity brands (Conceptronic, Equip and LevelOne) to its catalog3. Local IaaS vendor BlueIT has added V-Valley and Azlan, the value division of broadliners Esprinet and Tech Data, to its indirect network. Finally, Tech Data Mobile Solutions, the mobility division of broadliner Tech Data, has been chosen by HTC as an official distributor for its smartphones and related accessories4.

In Portugal, broadliner Ingram Micro has started the distribution of Netgear networking products.

In Spain, Agustín Alarcón, the managing director of POS, network and telecom VAD Diode, has decided to retire5. He is replaced by Heraclio Sánchez Tena. PC component and peripheral specialist Globomatik has expanded its multimedia offer with Jamo audio products. Broadliner Informatica Megasur has started the distribution of Elements robotic kits for the education market. Network and security VAD Ingecom has started rapidly the year, partly thanks to a new distribution deal with PAM solution vendor Thycotic6. Finally, broadliner MCR has been chosen by Medion as an official distributor for its complete offer (PCs, notebooks, smartphones, tablets and servers) (source: Top Trade Informatica Italia 1 and 3, Channel City Italia 2 and 4, Channel Partner España 5 and 6).


Tech Data Endpoint Solutions Italia SpA

Tech Data Endpoint Solutions Italia SpA
Via Leone Tolstoj, 65
I-20098 San Giuliano Milanese
Phone : +39 02 98495 1
Fax : +39 02 98495 201
Website :
E-mail :

Other offices


CEO : Mr Vincenzo Baggio (*** ****** ********)
Vice-president : Mr Dominique Deklerck (*** ****** ********* ** ***** *)
General manager : Mr Giuseppe Mastandrea (*** ****** ********* **)
CFO : Mrs Barbara Biolcati (*** ****** ********* )
Sales director : Mr Fabio Manferdini (*** ****** ********* **)
Sales director : Mr Michele Papa (*** ****** ******)
Marketing director : Mrs Cinzia Perucca (*** ****** *********)
Marketing director : Mr José Dias (*** ****** ******)
Marketing director : Mr Fabio Manferdini (*** ****** ********* **)
Logistics director : Mr Maurizio Martelli (*** ****** ********* )
Sales manager : Mr Sergio Ceresa (*** ****** ********)
Sales manager : Mr Tiziano Bargiacchi (*** ****** ********* **)
Sales manager : Mr Erasmo Caccavale (*** ****** ********* *)
Sales manager : Mr Pierangelo Brambilla (*** ****** ********* *)
Sales manager : Mr Fabio Albertini (*** ****** ********* *)
Sales manager : Mrs Amanda Brembati (*** ****** ********* )
Sales manager : Mr Enzo Bonoldi (*** ****** *********)
Division director or manager : Mrs Silvia Zagaria (*** ****** *********)
Division director or manager : Mrs Silvia Dallagiovanna (*** ****** ********* ** **)
Division director or manager : Mr Andrea Lecchi (*** ****** ********)
Division director or manager : Mr Enrico Pappolla (*** ****** ********* )
Division director or manager : Mrs Laura Andraghetti (*** ****** ********* ** )
Human resources manager : Mr Andrea Morocutti (*** ****** ********* *)
Communication director or manager : Mr Renato Cosenza (*** ****** *********)
Communication director or manager : Mrs Antonella Baldassarre (*** ****** ********* ** )
Market manager : Mrs Liliana Messa (*** ****** *******)
Market manager : Mr Massimo Barca (*** ****** *******)


Creation year : 1992
REA : MI146-227323
VAT number : IT 07092780159
Annual turnover
2015 : 930,00 M€
2014 : 812,84 M€
2013 : 644,27 M€
2012 : 635,91 M€
2011 : 616,38 M€
Active resellers : 15000
Indirect turnover : 100%
National/regional/export split : 100/0/0
Main brands : Apple, HP Inc., IBM, Microsoft, Xerox
Clients : Apple Premium Resellers, ASP, assemblers, associations, bookshops, brokers, central purchasing companies, corporate resellers, dealers, department stores, distributors, e-commerce, hypermarkets, installers, IT consulting and service providers, mail-order resellers, maintenance companies, multispecialists, OEM, outlets, phone shops, semi-distributors, service providers, SOD, software editors, specialized resellers, specialized retailers, stationers, superstores, systems integrators, telecom operators, traders, VAR, web agencies
Employees : 202 people