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A new owner for ActionIT, more vendors for ALSO, Arrow ECS, Brodos and Wentronic and investments for Ebertlang

DACH: German bankrupt PC component specialist ActionIT has been acquired by Swiss security, storage and video specialist Littlebit for an undisclosed amount. The management of ActionIT (Jochen Bless and Gernot Sonnek, Mark Scherer not being mentionned by Littlebit in its press release) keep the realms of the company. Littlebit keeps also all 27 remaining employees and the vendors of the distributor, and will merge its logistics with those of it German subsidiary.

Broadliner ALSO has added Storagecraft data security solutions to its portfolio in Germany, and Samsung smartphones to its telephony offer in Switzerland. Infrastructure VAD Arrow ECS has been appointed official distributor by virtualization editor Veeam in Germany. German telephony specialist Brodos has started the distribution of STK smartphones in the country. On Medpi, accessory and cabling specialist Wentronic has unveiled the distribution of Goobay and Cabstone (accessories and connectivity products).

Finally, software specialist Ebertlang has received equity funds from private equity house Beyond Capital Partners. The distribution plans to use these funds, whose details have not been disclosed, to fuel geographic expansion and M&A activity outside of the DACH region. Co-CEOs Steffen Ebert and Volker Lang will remain shareholders in the company. "With the support of our new shareholder we want to bring the success story of our company to the next level. We will enter new market segments with a broader range of solutions for German-speaking retailers… We also plan to expand our geographic reach", said Steffen Ebert, co-CEO of Ebertlang (source: ChannelPartner Deutschland, IT Business Deutschland, Telecom Handel Deutschland, IT Reseller Schweiz).

ALSO creates new business segment for Consumptional Business

Broadliner ALSO has merged several areas into a new business segment called "Consumptional Business". This business segment (IT as a Service) encompasses offerings related to Platform- (PaaS), Infrastructure- (IaaS), Software-Services (SaaS) as well as Device-as-a-service (DaaS). The foundations for this approach were laid at the Microsoft World Partner Conference in Toronto in 2012 and since then, the offering has been broadened consistently through the ALSO Cloud Marketplace. The Consumptional Business model will be expanded systematically. "An entire emerging generation of decision makers prefers to use rather than buy software and hardware. The economic and technical advantages of this IT as a Service offering are plain to see", said Gustavo Möller-Hergt, CEO of ALSO Holding AG.

Michael Gericks will assume responsibility for the new business segment. He will further develop the entire value chain of this business area for ALSO's resellers. "I look forward to continuing to work together with Michael Gericks in his new role. He is innovative and entrepreneurial. I am confident that he will successfully introduce and implement a wealth of new offers for our customers", Möller-Hergt added.

Gericks joined ALSO in 2013. Most recently, Gericks was Head of Consumptional Sales. Prior to that, he led Digital Services at ALSO Germany. He has also previously held positions as Managing Director and Product Marketing Manager at a technology company in the financial sector in Mexico. He holds a Master's Degree in Business Administration from the University of Münster in Germany. The "Consumptional Business" division ought to be deployed in every country where ALSO has some dematerialized businesses.

ALSO finalizes the acquisition of Five4U

Netherlands: broadliner ALSO has completed its previously announced acquisition of Dutch Mac distributor Five4U. Anti-trust authorities have approved the transaction. "The acquisition opens up new customer groups in Belgium and the Netherlands. At the same time we can expand our product portfolio, foremost in the area of graphics. This will create an important basis for our 3D printing business. It's a perfect addition to ALSO", explained Gustavo Möller-Hergt, CEO of ALSO Holding. Five4U is one of the leading specialized distributors for hardware and software in the Benelux. The company is a distributor for Apple and other hardware providers such as HP and Epson. Furthermore, Five 4 U offers its customers software and IT services.

ALSO Holding downsizes Group Management

Broadliner ALSO will downsize its Group Management. In future it will consist of the CEO Gustavo Moeller-Hergt, the CFO Ralf Retzko and the Corporate Vice President of Northern/Eastern Europe Ole Eklund (Denmark, Estonia, Finland, Latvia, Lithuania, Norway, Poland, Slovenia and Sweden). The former Corporate Vice President Central Europe, Stefan Klinglmair, is leaving the company due to family reasons. The Central European countries of Austria, Belgium, France, Germany, the Netherlands and Switzerland will then report directly to the CEO. "We have outstanding country heads in Central Europe with whom I enjoy collaborating closely. We see a lot of potential in the region and intend to realize it country by country", explains Gustavo Möller-Hergt. "We thank Stefan Klinglmair for his great commitment over the last six years. He has contributed significantly to the success of these important countries and our business models. We wish him well for his future career", adds Möller-Hergt.

ALSO signs with StreamNow

Switzerland: broadliner ALSO has started the distribution of the Fiberdesk high-speed Internet connection offer from local provider StreamNow through its reseller network (source: IT Reseller Schweiz).


ALSO Schweiz AG

ALSO Schweiz AG
Meiershofstraße 5
CH-6032 Emmen
Phone : +41 (0)41 266 11 11
Fax : +41 (0)41 266 19 46
Website :
E-mail :

Other offices
CH-1020 Renens
Phone : +41 (0)21 637 47 37


CEO : Mr Thomas Weissmann (*** ****** ********* ** *)
Chairman of the Executive Board : Mr Gustavo Möller-Hergt (*** ****** ********* ** ***** )
General manager : Mr Harald Wojnowski (*** ****** ********* ** *)
General manager : Mr Tom Brunner (*** ****** *********)
Deputy Executive Officer : Mr Rolf Werder (*** ****** *********)
CFO : Mr Daniel Aeberhard (*** ****** ********* ** *)
Marketing director : Mrs Susanne Marty (*** ****** ********* *)
Logistics director : Mr Urs von Ins (*** ****** ********)
Division director or manager : Mr Susanne Marty (*** ****** ********* *)
Division director or manager : Mr Urs von Ins (*** ****** ********)
Division director or manager : Mr Erich Steiner (*** ****** ********* *)
Division director or manager : Mr Erich Steiner (*** ****** ********* *)
Division director or manager : Mr Daniel Stäheli (*** ****** ********* ** )
Human resources manager : Mrs Claudine Theiler Niklaus (*** ****** ********* ** *)
Communication director or manager : Mrs Evelyne Ekdahl (*** ****** ********* **)
Product manager : Mr Ivan Legnini (*** ****** ********* )
Market manager : Mr Fabrizio Raffa (*** ****** ********* **)


Creation year : 1989
RCS/Handelsregisternummer/registro delle imprese : CH-
VAT number : CHE106008242
Annual turnover
2012 : 774,01 M€
2011 : 759,77 M€
2010 : 721,30 M€
2009 : 637,09 M€
2008 : 725,27 M€
Active resellers : 2700
Indirect turnover : 100%
Export : Liechtenstein
Main brands : HP Inc., IBM, LG, Microsoft, ZyXEL
Clients : Apple Premium Resellers, associations, central purchasing companies, corporate resellers, dealers, department stores, e-commerce, hypermarkets, mail-order resellers, multispecialists, outlets, semi-distributors, specialized resellers, specialized retailers, superstores, systems integrators, VAR
Employees : 360 people


Value added services
Eco-recycling, secure data erasure