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Brand and personal updates for CI Distribution, Exclusive Networks, Exertis and Westcon Security

United Kingdom: PC component and peripheral specialist CI Distribution has signed a series of deals with Micron's global gaming memory brand Ballistix, Taiwan-headquartered computer gaming hardware manufacturer Cooler Master and Wi-Fi connected home devices innovator iBaby. Security vendor Symantec has inked a distribution deal with network and security VAD Exclusive Networks for its full corporate portfolio. According to competitor Westcon Security, this signature means an end to the existing partnership between themselves and Symantec (albeit limited to Blue Coat Systems products). Finally, broadliner Exertis has appointed Matt Finn as an account director within its consumer division based in Harlow. Finn will be responsible for the management of key accounts focused on gaming, reporting to Alex Croft, Exertis sales and commercial director (source: PCR Online United Kingdom, ChannelWeb United Kingdom).

Microsoft picks four distributors following software review

United Kingdom: Microsoft has appointed four distributors to handle local software distribution after completing a review process. According to multiple sources, four of the previous five distributors - Exertis, Ingram Micro, Tech Data and Westcoast - have been successful, with Entatech, which went out of business last month, dropping out. Microsoft asked the five incumbent distributors to rebid for the business in March, with potential new suitors VIP and Centerprises' distributor brand Ci Distribution understood to have been invited to bid.

Exertis and Westcoast both confirmed that they have been successful in three of the four segments available, while Tech Data and Ingram Micro could not be reached for comment. A large chunk of the software that Microsoft puts through distribution was up for grabs, broken into four categories: full packaged products (FPP); OEM Windows; OEM Server; and electronic software delivery (ESD) products. Mark Reynolds, commercial director at Exertis, said the distributor had been awarded all three of the segments it had bid for - retaining FFP and OEM Server while adding OEM Windows to its portfolio. "Microsoft are one of our biggest partners and we're always going to go for everything we can get in these tenders", he said. "We're delighted to have retained [what we already had], and also add on an extra exhibit as well, which is the Windows OEM piece. We're thrilled to continue in the same vein, and gain some extra business as well."

Westcoast managing director Alex Tatham said Westcoast has successfully retained its place across FPP, OEM Server, and ESD, having bid for all four segments. "Westcoast are utterly delighted to be successful and to be Microsoft's largest distributor in the UK", he said (source: Channelweb United Kingdom).

A new head for Exertis Medium

United Kingdom: broadliner Exertis has promoted Ian Aitken to Exertis Medium AV director with responsibility for sales and commercial operations. He will report to Phil Brown, Exertis IT sales and commercial director. Aitken takes on the leadership role of Exertis Medium following the departure of Ian Sempers the founder, owner and CEO of Medium (UK) Ltd, acquired by Exertis last year.

Paul Bryan, Exertis UK managing director, said: "firstly I would like to thank Ian Sempers for his contribution and professionalism in conducting a seamless integration of the business. There is no doubt that he has been instrumental in combining our existing AV business with that of Medium to create a dynamic, high growth division which will be a key part of the Exertis proposition moving forward. We wish Ian Sempers all the best for the future and at the same time congratulate Ian Aitken on his promotion. Ian has built a successful AV division at Exertis over the last six years, establishing key relationships with vendors and customers, and demonstrating excellent leadership skills."

Commenting on his decision, Sempers stated: "it is now time to hand over the reigns to enable me to concentrate on other interests and opportunities. I wish Exertis the best of luck with their future."

Aitken will head up the Exertis Medium business at their new facility at Stockley Park, London. "I am excited by the opportunity. We have an excellent team combining the strengths of two well established AV companies that can provide our customers with business continuity, technical expertise and a portfolio of leading vendors with products and solutions that can cater for the requirements of AV specialist resellers and IT resellers that have an AV proposition."

Exertis extends distribution relationship with Kingston Technology

United Kingdom: broadliner Exertis has extended its distribution agreement with Kingston Technology to include their DRAM, Flash and SSD products. Exertis already distributes the HyperX branded products from the vendor. Stuart Hatch, Exertis components general manager, said: "we are very pleased to be expanding our partnership with Kingston Technology to now include all Kingston and HyperX branded products. The HyperX peripheral range has already been very well-received by our customers since the initial distribution deal at the turn of the year. Kingston Technology is a strong and well-established brand with a product portfolio that is recognised for its reliability, durability and high quality. We are pleased to be offering their full range of market leading DRAM, Flash and SSD products."

Exertis was appointed as a distributor for HyperX Peripherals, a range from the high-performance gaming product division of Kingston Technology. This initial partnership has already been hugely successful in promoting Kingston’s range of gaming peripherals to the retail channel. Ann Keefe, regional director – UK & Ireland for Kingston and HyperX, said: "Exertis is one of Europe's fastest growing technology distribution and specialist service providers, and is an ideal addition to our list of distribution partners. With their dedicated components team, they are well placed to supply a wide variety of customers and we are very excited to be providing Exertis with our full range. As one of the leading components and PC gaming distributors, they are ideally positioned to drive growth in both the B2C and B2B markets as we expand our range throughout 2017."

Exertis adds heads to its Epson LFP business

United Kingdom: broadliner Exertis has added new employees to its specialist print division based in Norfolk to take advantage of the growth in their large format business. According to analysts Technavio, the market is expected to grow at a CAGR of 2% by 2022 estimated to be worth $8.42 billion globally (MarketsandMarkets) as the adoption of this technology grows across multiple industries.

Matthew Jeffrey joins as LFP business manager having previously ran his own business and brings all-round business development and key account management experience in both a retail and technical environment. He will own the commercial responsibilities of the Epson LFP business including vendor and customer engagement.

Rebecca Lawrence has been appointed as Epson LFP account manager taking ownership of the day to day management of key customers focused in this area. She has a proven track record in sales and customer service and will strengthen the specialist sales print team.

Jamie Brothwell, Exertis print general manager, said: "we are delighted to welcome Matthew and Rebecca to our print team which continues to outgrow the market, establishing Exertis as the go-to-distributor for print and document management. Their appointments reflect our commitment to add investment in specialist areas where we see opportunities to support our vendors and customers. Our dedicated print team in Norfolk is testament to that and has been instrumental in driving the success of our print, LFP and OA business, catering for the different demands of the retail, B2B and OA markets."

Distribution of the Epson Large Format printers transitioned to Exertis' print centre of Excellence in Norfolk in March 2017.


Exertis UK Ltd - Home division

Exertis UK Ltd - Home division
St. George House - Parkway
Harlow Business Park
CM19 5QF Harlow
United Kingdom
Phone : +44 (0)1279 822 800
Fax : +44 (0)1279 416 228
Website :
E-mail :


President : Mr Paul Donnelly (*** ****** ********* ** ***)
CFO : Mr Douglas Yarker (*** ****** ********* ** ****)
Sales director : Mr Liam La Cumbre (*** ****** ********* ** ***)
Sales director : Mr Alex Croft (*** ****** ********* ** )
Marketing director : Mrs Katie Rowling (*** ****** ********* ** ***)
Logistics director : Mr Alan Lynch (*** ****** ********* ** )
Sales manager : Mr Mike Buley (*** ****** ********* ** )
Sales manager : Mr Colin Pelley (*** ****** ********* ** **)
Division director or manager : Mr Ross Holt (*** ****** ********* **)
Division director or manager : Mr Matt Cushway (*** ****** ********* ** **)
Communication director or manager : Mr Jonathan Harker (*** ****** ********* ** *****)
Department manager : Mrs Sarah Flannigan (*** ****** ********* ** *****)
Department manager : Mr Jon Suntherland (*** ****** ********* ** *****)
Corporate account manager : Mr Matt Finn (*** ****** ********* **)


Creation year : 1984
Company registration number : 01511931
VAT number : GB 864 4387 91
Annual turnover
2013 : 351,99 M€
2012 : 369,41 M€
2011 : 362,18 M€
2010 : 402,85 M€
2009 : 354,45 M€
Active resellers : 600
Indirect turnover : 100%
National/regional/export split : 99/0/1
Specialist : Home entertainment and consumer electronics, peripherals, software
Main brands : Logitech, Microsoft, Nintendo, Sage, Sony
Clients : Associations, central purchasing companies, dealers, department stores, e-commerce, hypermarkets, mail-order resellers, multispecialists, outlets, specialized resellers, specialized retailers, superstores
Employees : 235 people