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Exertis warms to Smart thermostat range

United Kingdom: broadliner Exertis has unveiled an agreement to distribute the Warmup range of Smart thermostats. These can be placed anywhere in the home, communicating wirelessly with a receiver unit which is connected to the central heating system's boiler, working remotely with a smartphone to provide consumers with the optimum heating solution. Both the 4iE and 5iE thermostats feature SmartGeo which in addition to learning and adapting to a user's routine, it utilises the location services built into a smartphone to calculate how long it will take the person to get home, thereby heating the house only when necessary, reducing bills by up to 25%. The system doesn't know a user's exact location, just the distance from their home and all data is kept secured and encrypted.

In addition, Warmup AutoSwitch works in the background to find the best energy deals available and can be even set to automatically switch the user to the best energy tariff every year. With almost 50 energy suppliers in the UK, a typical home in the UK can save on average €230 by switching, according to government figures. Just 5 million out of 13.5 million households switched suppliers in 2016 according to Energy UK. Warmup provides the opportunity to enable consumers to save up to €3bn on energy costs.

Rod Slater, Exertis head of Smart Tech and IoT, said: "choosing the correct control system is crucial in ensuring that your heating system is efficient, easy to use and above all secure. The technology deployed by Warmup not only provides that but ensures users can save on their heating bills and can make use of the lowest energy tariffs. These features will appeal to homeowners and as a result we believe Warmup will be a great opportunity for our customers to sell the range."

Michael Hollins, head of Warmup's Smart Division, said: "Exertis has established itself as the leading distributor of smart tech products. We are delighted to be able to provide our range of smart thermostats to a wider customer base and take advantage of the retail services that Exertis provides. UK households have the opportunity to reduce their heating bills and secure the best tariffs with our products which can only be good news for both the consumer and the retailer."

Exertis to distribute Star Wars TV

United Kingdom: broadliner Exertis has unveiled an agreement to exclusively distribute the Toshiba 61cm Star Wars Smart TV. Launched at IFA, Toshiba has partnered with LucasFilm to create a uniquely designed themed TV which will appeal to fans of the iconic space adventure series. It will form part of the official merchandise for the Episode VIII "The Last Jedi" to be released prior to Christmas. The TV is framed with a white bezel decorated in X-wings, with the bold lettering of "May the Force be with you" on the stand. The TV displays a Star Wars logo when switched on and depicts a First Order stormtrooper, accompanied by a lightsaber sound every time it is switched off. In addition, the TV also comes in a special Star Wars memorabilia themed box portraying a host of film characters. Caroline Hope, Exertis general manager consumer, said: "we are delighted to be distributing this Smart TV to our customers. With interest already building for the new film, it is certain to appeal to Star War fans of all ages and its size makes it a perfect option for a second TV." The TV is HD ready with built-in Wi-Fi and has two HDMI ports. It has Freeview Play and provides access to Toshiba's Smart Portal and Opera TV store, and with Toshiba's Screenshare an Android device can be connected to the screen. David Flintoft, Toshiba Sales & Marketing Director for Northern Europe, said: "we will be partnering on joint marketing initiatives with Disney to promote the TV before the new film is released. It was well received at IFA and we expect interest to grow as it forms part of the official merchandise. Exertis has the channel expertise to ensure that we capitalise on the opportunity and we look forward to working with them on this release."

Appointments at Exertis and Spicers

United Kingdom: broadliner Exertis has appointed Rik Hubbard as Commercial and Services Director for its mobile division, reporting to Simon Woodman, Exertis Mobile' Director. In his new role, Rik will be working with the sales and purchasing teams to maximise performance of the division's vendors across the consumer and business to business areas. He will also be responsible for building on the opportunity to launch a range of device focused services from trade-in, repair and refurbishment to finance and service contracts, following the recent announcement of the acquisition of the MTR Group. On its part, office supply specialist Spicers has appointed two new Marketing Account Managers who will be tasked with working directly with Spicers, supporting dealers to help drive their sales growth. The newly appointed Marketing Account Managers, Annie Dempsey and Lee Diggens, join an existing team of 30 office-based marketers. They will focus on spending time face-to-face with dealers to help them grow. This will include visiting Alliance Dealers at their premises and hosting regular marketing sessions for Brilliant Partners at each of Spicers' Regional Distribution Centres (source: Channel Info United Kingdom).

Dyanemo, Exertis, Spire Technology and Target Components ink more distribution deals

United Kingdom: Protected Networks, the provider of 8MAN Access Rights Management solution, has appointed young network and security VAD Dyanemo as its flagship distributor, signifying a new strategy of focus and commitment to support and grow its channel community. Broadliner Exertis has unveiled a distribution agreement with ZOTAC for its complete line-up of products, including graphics cards and Mini-PCs. Swedish gaming gear specialist Xtrfy has signed broadliner Spire Technology as distributor for the local market. Finally, broadliner Target Components has partnered with manufacturer Energenie to distribute their MiHome smart home products. The range includes electrical light and power switches, door, window and movement sensors as well as energy monitors, all of which are also available in "starter bundles" with a heavily-discounted MiHome control hub included (source: PCR Online United Kingdom).

Exertis acquires MTR Group

United Kingdom: broadliner Exertis has acquired MTR Group, a service and solutions provider specialising in 2nd generation lifecycle extension of mobile, wearable and tablet devices. MTR employs 60 staff at its bespoke high-tech refurbishment facility in Harlow, Essex. It generated sales of €13.22 million for the twelve months ended 30 November 2016 and has seen significant and sustained year on year growth since its incorporation in 2011 by founders and co-owners Steve Healy and Andy Payne. The strong relationship that MTR has with Samsung will enable Exertis to deepen its business entanglement with this key strategic brand as well as providing the opportunity to leverage MTR’s refurbishment and reverse logistics capabilities, and jointly expand these services to a wider range of potential partners.

Gerry O'Keeffe, Exertis UK & Ireland managing director, said: "MTR has enjoyed considerable success in providing refurbishment capabilities in the mobile and tablet device market. The recent impressive growth in revenue and profitability is a testament to the reputation that it has earned in the channel, borne out of years of refurbishment experience, a sophisticated IT infrastructure and also continued investment in its impressive high-tech and scalable refurbishment facility. We are very excited to add this success story to the Exertis family and are looking forward to continued growth and providing further added value for our suppliers and customers."

Steve Healy, MTR, managing director, said: "as Exertis and MTR's core values are so well aligned, this acquisition made complete sense. The benefits and opportunities of this exciting new chapter will extend to our existing and new customers and vendors alike, further enhancing the range of services and products offered. By leveraging the complementary strengths of both companies, we can only add to what is already an exciting proposition for the relationships currently held. We look forward to working with the Exertis management teams and building on the success of both companies."

Andy Payne, MTR sales director, added: "we're extremely excited about the journey and opportunities that lie ahead. MTR has already established itself as a market leader with its refurbishment and supply capabilities along with reverse and life cycle management solutions. Coupled with Exertis' OEM and Network relationships, this acquisition will make for a formidable force within the mobile/recycling sector."


Exertis UK Ltd - Home division

Exertis UK Ltd - Home division
St. George House - Parkway
Harlow Business Park
CM19 5QF Harlow
United Kingdom
Phone : +44 (0)1279 822 800
Fax : +44 (0)1279 416 228
Website :
E-mail :


President : Mr Paul Donnelly (*** ****** ********* ** ***)
CFO : Mr Douglas Yarker (*** ****** ********* ** ****)
Sales director : Mr Liam La Cumbre (*** ****** ********* ** ***)
Sales director : Mr Alex Croft (*** ****** ********* ** )
Marketing director : Mrs Katie Rowling (*** ****** ********* ** ***)
Logistics director : Mr Alan Lynch (*** ****** ********* ** )
Sales manager : Mr Mike Buley (*** ****** ********* ** )
Sales manager : Mr Colin Pelley (*** ****** ********* ** **)
Division director or manager : Mr Ross Holt (*** ****** ********* **)
Division director or manager : Mr Matt Cushway (*** ****** ********* ** **)
Communication director or manager : Mr Jonathan Harker (*** ****** ********* ** *****)
Department manager : Mrs Sarah Flannigan (*** ****** ********* ** *****)
Department manager : Mr Jon Suntherland (*** ****** ********* ** *****)
Corporate account manager : Mr Matt Finn (*** ****** ********* **)


Creation year : 1984
Company registration number : 01511931
VAT number : GB 864 4387 91
Annual turnover
2013 : 351,99 M€
2012 : 369,41 M€
2011 : 362,18 M€
2010 : 402,85 M€
2009 : 354,45 M€
Active resellers : 600
Indirect turnover : 100%
National/regional/export split : 99/0/1
Specialist : Home entertainment and consumer electronics, peripherals, software
Main brands : Logitech, Microsoft, Nintendo, Sage, Sony
Clients : Associations, central purchasing companies, dealers, department stores, e-commerce, hypermarkets, mail-order resellers, multispecialists, outlets, specialized resellers, specialized retailers, superstores
Employees : 235 people