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Ingram poised to further streamline EMEA back-office functions

American broadliner Ingram Micro is set to move more processes to its service centre in Sofia as its pan-EMEA back office reshuffle continues, according to EMEA executive vice president Mark Snider. Ought to Snider, the firm has been streamlining processes in its warehouses for some time, but is now putting more of a focus on speeding up office functions, which will in turn put more demand on its services centre in Sofia, Bulgaria. The distributor has hired a "Lean" European director and in-country staff responsible for improving office efficiency. "We have this balancing act where, at the same time, we have implemented 'Lean' which allows us to go through the processes we have and streamline them. We do that in the warehouses… but we are doing that in the offices now - we have hired a Lean leader for Europe… and we have hired Lean people in different countries. The idea is the back office processes will become more concerned, because in a lot of distribution you have complex processes coming from vendors and from the customers and we tend to try to fit them as opposed to forcing all of them to fit us", said Snider. The total headcount at the Sofia centre, which provides back-office functions and standardised support across EMEA, has risen to more than 1,000 employees, a number which is likely to increase as the firm looks to streamline office functions across its EMEA territories.

"We have over 1,000 [people] now in Sofia. It works really well. There are some advantages to it, it is so close to the rest of Europe, it is inexpensive, it is a fast flight to get there or for them to come to European countries," Snider said. "It is less expensive than the local market and the advantages, as they do more of these back-end functions for Europe as time goes on, they start being able to streamline some of the processes that go there. They get better at doing these processes, so it is definitely part of the longer-term strategy to lay that out. What you can't do with automation, we find [do via] that group. We probably will grow the headcount in Sofia, but I think even more we are streamlining more functions at the same time."

In the past, consolidating in-country support functions across Europe has meant Ingram has had to lay off regional staff. In 2014, the firm announced a restructure process which saw its Sofia centre expand at the potential expense of jobs. Snider said that the firm is instead concentrating on ramping up headcount in areas such as cloud and commerce and fulfilment. "It seems to be so far that the roles evolve into more of these strategic roles so they are less administrative. There have been cuts here and there, but when you take a look at the overall population in some countries, they have morphed into [being] more strategic and coming more into the cloud area as that continues to grow. The commerce and fulfilment solution area is a real growing area for us, so that is growing as well from a headcount perspective", concludes Mark Snider (source: Channelnomics Europe).

More employees, brands and activities for ABC Data, Asbis, eD'system, Ingram Micro and Zebra Systems

Czechia and Slovakia: broadliner ABC Data has appointed Milan Krajci as its new commercial director for Czechia1. In the same country, broadliner ASBIS has started the distribution of FilamentPM, an offer of locally-made filaments for 3D printers2. In Czechia still, broadliner eD'system has hired from sister company DNS Dušan Kolínek as Business & Channel Development Director3. The mobility division of the distributor (formerly known as Agora DMT) has been chosen by startup NextDrive as an official distributor for its personal cloud and smart home offer4. Again in Czechia, broadliner Ingram Micro has officially launched the local version of its Ingram Micro Cloud Marketplace5. The distributor is thus deploying its full organization in the region, as RRC which it acquired was solely positioned as its Advanced Solutions/Specialty Solutions division until now. Finally, security and storage specialist Zebra Systems has been chosen by Kerio Technologies (now part of GFI) as an official distributor for both Czechia and Slovakia6 (source: Reseller Magazine Online Česko 1, 3, 5 and 6, ChannelWorld Česko 2 and 4).

Appointments and new partnerships for Alstor, ASBIS, BK Commercium, eD'system, Ingram Micro and Soon

Central Europe: in Poland, network and security VAD Alstor has started the distribution of Opengear IT management systems in the country. In Czechia, broadliner ASBIS has decided to structure its approach of the network market through the appointment of Petr Winkelhofer1. As a product manager, Petr manages all the network-related brands of the distributor, including 2N, Asustor, Cisco, Mellanox, QNAP, TP-Link, Triton, Uniview and ZyXEL. Storage VAD BK Commercium has become exclusive distributor for Exagrid (storage and data deduplication) and Tech-Arrow (email archival) in Czechia, Slovakia and Baltic States (Estonia, Latvia and Lithuania)2. Broadliner eD'system has added Umax mobile devices (smartware, tablets, smartphones and notebooks) to its portfolio3. Broadliner Ingram Micro has hired Jiří Kodeda as Product Manager Cloud and Data Center Solutions. As the distributor is historically (through RRC) active almost only on the DC/POS market in the country, this appointment means that Ingram Micro plans to expand its business in the Value market on the very short term. Finally, audio specialist Soon Pro Audio Systems has been chosen by Italian speaker vendor K-Array as an official distributor for the country (sources: CRN Polska, ChannelWorld Česko 1, 2 and 3, Reseller Magazine Online Česko, inAVate United Kingdom).

Another brand for Ingram Micro

A few days after Epson, Japanese vendor Citizen expands its partnership with broadliner Ingram Micro, whose Czech office (formerly RRC) is now able to distribute POS systems in both Czechia and Slovakia (source: ChannelWorld Česko).

Ingram Micro named global Symantec distribution partner

Building on its success in advanced IT security, broadliner Ingram Micro is now a key global distribution partner for Symantec and an authorized distributor for the network security portfolio Symantec gained through its acquisition of Blue Coat last August. "With Symantec and Ingram Micro as part of our partner ecosystem, we are empowered and enabled to deliver the advanced managed security services and solutions businesses need to confidently capitalize on the business-building benefits of cloud computing", said Pat Grillo, Chairman of the Board Atrion, an Ingram Micro channel partner.

Under the new scope, Ingram Micro will expand its reach from multi-regional to global, and support Symantec's Integrated Cyber Defense enterprise portfolio including endpoint, email, data loss prevention, data center, cloud security and secure web gateway solutions. Channel partners across several key regions including the Americas, Europe and Asia can now easily engage Ingram Micro to establish a new or expanded relationship with Symantec. Additionally, existing Ingram Micro / Symantec channel partners can expand their solutions portfolio and services reach to include complementary product lines and international customers.

"Serving as a key global distribution partner for Symantec and expanding our authorization is rewarding and an opportunity we worked hard to secure and will certainly capitalize on", said Thomas Bamrick, director, Global Vendor Engagement, Ingram Micro. "Our ability to out execute and add greater business value to Symantec's business is proven, and we are excited to build on our success and enable more channel partners worldwide to take advantage of all Symantec has to offer."

Together, Ingram Micro and Symantec offer channel partners the sales, marketing and technical support resources needed to speed the sales cycle and simplify success, while maximizing channel partner’s potential for profitable growth. "Symantec is committed to the channel and excited to have Ingram Micro as part of its go-to-market global business strategy as we secure the Cloud Generation", said Erick Foy, director of channel sales for North America for Symantec. "Our distribution partners are an essential part of our new channel program and together we will succeed."


Ingram Micro Czech Republic, divize Specialty Solutions

Ingram Micro Czech Republic, divize Specialty Solutions
Na Brně 1972
CZ-500-06 Hradec Králové
Phone : +420 277 000 373
Fax : +420 283 840 166
Website :
E-mail :


General manager : Mr Pawel Jablonski (*** ****** ********* ** ***** *)
CFO : Mrs Zuzana Šarfová (*** ****** ********* ** ***** )
Marketing director : Mrs Kateřina Kocourková (*** ****** ********* ** ***** **** )
CTO : Mr Josef Matoušek (*** ****** ********* ** ***** )
Sales manager : Mr David Korous (*** ****** ********* ** ****)
Division director or manager : Mr Roman Novák (*** ****** ********* ** ***)
Division director or manager : Mrs Hana Fejklová (*** ****** ********* ** *****)
Division director or manager : Mr Milan Sousedík (*** ****** ********* ** ***** )
Market manager : Mr Petar Marinov (*** ****** ********* ** *****)
Product manager : Mr Jan Rabyška (*** ****** ********* ** ***)
Product manager : Mr Petr Provazník (*** ****** ********* ** ***** )
Product manager : Mr Jiří Kodeda (*** ****** ********* ** ***)


Creation year : 1999
IČO : 25731734
VAT number : CZ 25 731 734
Annual turnover
2013 : 8,40 M€
2011 : 6,11 M€
2008 : 20,20 M€
2007 : 17,74 M€
2006 : 10,40 M€
Active resellers : 580
Indirect turnover : 100%
National/regional/export split : 100/0/0
Export : Bulgaria, Slovakia
Specialist : POS and AIDC, security
Main brands : Corning, Datalogic, NCR, Zebra
Clients : Associations, central purchasing companies, consultants, corporate resellers, dealers, department stores, e-commerce, hypermarkets, IT consulting and service providers, mail-order resellers, multispecialists, outlets, phone shops, semi-distributors, specialized resellers, specialized retailers, superstores, systems integrators, VAR
Employees : 8 people


19" accessories, bays and racks
SonicWALL, Sugon
Batteries for cordless phones
Batteries for others kind of materials
Datalogic, Zebra
Batteries for portable PCs
Datalogic, Xplore
Battery chargers
Datalogic, Unify, Zebra
Carry cases
Datalogic, Unify, Xplore, Zebra

Cabling and connectivity
Antennas and cables
Docking stations and port replicators
Fibre channel/SAN cables and connectivity
Network cables and connectivity
Corning, Honeywell (Datamax O'Neil), Unify, Zebra
Optical cables and connectivity
Parallel cables and connectivity
Honeywell (Datamax O'Neil), Zebra
Phone cables and connectivity
Power cables and connectivity
ELO TouchSystems, Unify
Serial cables and connectivity
Honeywell (Datamax O'Neil), Zebra
Specific cables and connectivity
Honeywell (Datamax O'Neil), Zebra

Portable PCs
X86 servers (32 and 64 bits)

Electric protection

Industrial computing
Embedded electronics
Industrial computing peripherals
ELO TouchSystems, Honeywell (Datamax O'Neil), Zebra
Industrial monitors
ELO TouchSystems
Industrial PCs and servers
ELO TouchSystems

GPS hardware and software
Datalogic, Zebra
Mobility accessories
Datalogic, Zebra
Mobility software
Datalogic, Zebra
Tablets and PDA
Datalogic, ELO TouchSystems, Zebra

Acceleration hardware and software
Extreme Networks, SonicWALL
Audio and video servers
Arris, Bosch
Bandwidth management
Bridges, gateways and routers
CradlePoint, SonicWALL
High availability
IP cameras
Load balancing
Management and supervision software and hardware
Arris, SonicWALL
Extreme Networks, SonicWALL
Remote access servers
Wireless access points
Wireless network adapters
Extreme Networks

Original spare parts
Original spare parts
Bixolon, ELO TouchSystems, Honeywell (Datamax O'Neil), Star Micronics, Zebra

Dot matrix printers
Dye-sublimation printers
Bixolon, Zebra
LCD monitors
ELO TouchSystems
Thermal printers
Bixolon, Citizen, Honeywell (Datamax O'Neil), Star Micronics, Zebra
ELO TouchSystems

Barcode readers
Datalogic, Epson, NCR, Zebra
Card printers
Epson, Honeywell (Datamax O'Neil), Zebra
Cash registers
ELO TouchSystems, Epson, NCR, Star Micronics
Other POS hardware
Bixolon, Datalogic, ELO TouchSystems, Epson, Honeywell (Datamax O'Neil), NCR, Star Micronics, Zebra
POS software
Epson, Euro Plus
POS terminals
Datalogic, ELO TouchSystems, Epson, NCR, Star Micronics, Zebra
Receipt printers
Bixolon, Citizen, Epson, Honeywell (Datamax O'Neil), NCR, Star Micronics, Zebra
RFID hardware and software
Datalogic, ELO TouchSystems, Honeywell (Datamax O'Neil), Zebra
Smartcard readers
Datalogic, Epson, Zebra

Professional video
Digital signage
Arris, ELO TouchSystems

Alarm systems
Content filtering
Fire detection
Hospital communication systems
Intrusion protection
Bosch, SonicWALL
Log analysis
Physical access control
Bosch, Unify
Secure mail
Security appliances (UTM)
Traffic management
Traffic monitoring
Video security solutions
Virtual Private Networks

Added value
ELO TouchSystems, SonicWALL, Unify
After-sale service
Datalogic, Honeywell (Datamax O'Neil), SonicWALL, Sugon, Zebra
ASP and xAAS
IBM SoftLayer, ITWORX, Microsoft, Nomadesk
Infrastructure outsourcing
Offsite and online backup
Acronis, Dropbox, Sugon
Security as a Service
Datalogic, Honeywell (Datamax O'Neil), SonicWALL, Sugon, Unify, Zebra
Warranty extensions
Datalogic, ELO TouchSystems, Honeywell (Datamax O'Neil), SonicWALL, Star Micronics, Zebra

Graphics software
Euro Plus, Honeywell (Datamax O'Neil), Zebra
Management software

Data management software
NAS servers
Other storage hardware
Dell Technologies Compellent, Sugon

Cleaning products and supplies
Honeywell (Datamax O'Neil), Zebra
Dot matrix ribbons
Bixolon, Citizen, Honeywell (Datamax O'Neil), NCR, Star Micronics, Zebra
Inkjet cartridges
Star Micronics, Zebra
Magnetic cards
Honeywell (Datamax O'Neil), Zebra

Telecommunications (IP)
Music on hold
Phone and voice-over-IP

Telephony (analog, ISDN, mobile)
Fixed phones (wired or cordless)
Telephony accessories

Thin computing
Thin clients
ELO TouchSystems