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Asbis, Avnet, SWS and Softprom: news from the East

Central and eastern Europe: in Czechia, broadliner ASBIS has been chosen by CZ.NIC to distribute its Turris Omnia router through the local channel1. Broadliner SWS has inked a distribution deal with local encryption vendor Incognitel. In Slovakia, ifrastructure VAD Avnet has appointed Rastislav Štaner as Dell EMC business development manager2. Rastislav was previously working for HPE Slovakia, lately as HPE EG distribution business manager. Finally, in Ukraine, software specialist Softprom has become the local official partner of Amazon for its Amazon Web Services (source: ChannelWorld Česko 1 and 2, Reseller Magazine Online Česko and Komputernoye Obozrenye Ukraina).

News from Action, Arcus, ASBIS, AT Computers, ERC, Kontel, MTI, NTT, Tech Data

Central Europe: the Czech subsidiary of broadliner ASBIS has strengthened its cabling and connectivity offer with no less than six new brands (Aten, Clicktronic, Digitus, Goobay, Home Theater and PremiumCord)1. Its competitor AT Computers has expanded its portfolio with Playseat gaming seats2. Polish EDM VAD Arcus has extended its partnership with Pitney Bowes to cover the Baltic countries (Estonia, Latvia and Lithuania)3. The partnership covers hardware, software, implementation services, supplies and services. In Poland still, broadliner Action, which is still bogged down with its difficulties, has lost its contract with Samsung4, but gained a new one with American storage vendor Promise5. Again in Poland, AV and telecom VAD Kontel has inked a distribution deal with LG-Ericsson for its VoIP solutions6. In Poland finally, broadliner NTT System has added Zerotech drones to its catalog7. Going a bit farther east, Ukrainian broadliner ERC has added two new vendors to its catalog, UAG mobile accessories and A-Data memory and storage products. Its local competitor MTI has been appointed official distributor by accessory and small peripheral vendor A4Tech8 (source: ChannelWorld Česko 1 and 2, CRN Polska 3, 4, 5, 6 and 7, Komputernoye Obozrenye Ukraina).

ASBIS adds Kingston distribution

Broadliner ASBIS has signed agreement with Kingston Technology Company, the independent world leader in memory products, for the distribution of the complete range of Kingston's products across the Gulf region and North Africa in addition to the nine European countries under the master contract. "The distribution of innovative Kingston portfolio strengthens ASBIS market position and simplifies entrance into target segments. We are thrilled to expand our partnership with Kingston and offer more one-stop purchase opportunities to ASBIS customers in the Gulf region and North Africa. As it is seen from initial sales results, Kingston products have already proved to be commercially successful in these regions", said Eduards Lazdins, Memory MPLM at ASBIS Enterprises PLC. With the new agreement, ASBIS officially distributes Kingston memory products including DRAM, USB drives, flash cards and solid state drives across Belarus, Bulgaria, Croatia, Czech Republic, Latvia, Romania, Russia, Slovakia, Ukraine, the Gulf region and North Africa through ASBIS offices in Egypt, Saudi Arabia, Tunisia and the United Arab Emirates.

More vendors for 3Dwiser, Asbis and Tech Data

Czechia: 3D printing specialist 3Dwiser has added Formlabs products to its catalog1. The deal covers Czechia, Hungary and Slovakia. Broadliner Asbis has expanded its networking offer with Netis Systems products2. Finally, broadliner Tech Data has inked a distribution deal with local POS equipement specialist Smart Software. The distributor will push its SmartPokladna line of products, following a local law making electronic recording of all sales mandatory for all businesses in the country by next March (source: ChannelWorld Česko 1 and 2, Reseller Magazine Online Česko).

ASBIS expands its distribution portfolio with BlackBerry software

Broadliner ASBIS has added BlackBerry software and services to its distribution portfolio in the CEE and FSU regions, through its offices in Belarus, Bosnia, Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Kazakhstan, Latvia, Lithuania, Poland, Romania, Russia, Serbia, Slovakia, Slovenia and Ukraine. Expanding its distribution portfolio will help the company's opportunities in highly regulated and security-sensitive sectors, such as healthcare, government and financial services. "BlackBerry software is an invaluable addition to our distribution portfolio", says Serhei Kostevitch, CEO of the ASBIS Group. "It will strengthen our go-to-market strategy in the CEE and FSU regions and as the sole distributor it will also increase our value and improve our differentiation. Overall, we are now better positioned to support customer demand for secure mobility solutions and help our professional partners grow their businesses."

"The CEE and FSU regions are emerging markets where we are keen to grow our footprint and we found a great partner in the ASBIS Group to help us achieve that goal", said Richard McLeod, VP Global Channels at BlackBerry. "We have re-invented and transformed our channel partner program earlier this year so partners like the ASBIS Group are now better equipped to take advantage of our end-to-end security solutions and software. Together we are now able to support enterprises in the CEE and FSU region who are looking to securely, connect and mobilize their mobile workforce and offer them easier access to BlackBerry Software and services."

BlackBerry gives enterprises complete confidence in their supply chain, product and data security and is trusted by industry leaders for secure mobile communications. The ASBIS Group will now be able to offer its reseller community a software platform that enables and manages security, mobility and communications between and among hardware devices, programs, mobile apps and the internet of things.


ASBIS CZ, spol. s r.o.

ASBIS CZ, spol. s r.o.
Obchodní 103
CZ-251 01 Čestlice - Praha východ
Phone : +420 272 117 111
Fax : +420 272 117 316
Website :
E-mail :


CEO : Mr Petr Jandík (*** ****** ****)
Deputy Executive Officer : Eng Jaroslav Brandejský (*** ****** ********)
CFO : Mrs Tamara Hracholska (*** ****** ********)
Sales director : Eng Jaroslav Brandejský (*** ****** ********)
Marketing director : Mrs Lucia Germanová (*** ****** *******)
Sales manager : Mrs Barbara Studená (*** ****** *****)
Division director or manager : Mr LukᚠLanger (*** ****** ****)
Division director or manager : Mr Roman Špička (*** ****** ****)
Division director or manager : Mr LukᚠKormaňák (*** ****** ******)
Division director or manager : Mr René Svoboda (*** ****** *****)
Purchase director or manager : Mr Michael Pánek (*** ****** ***)
Product manager : Mr Miroslav Janůrek (*** ****** *****)


Creation year : 1998
IČO : 25522566
VAT number : CZ 25 522 566
Annual turnover
2014 : 58,32 M€
2013 : 67,58 M€
2012 : 54,97 M€
2011 : 49,99 M€
2010 : 57,94 M€
Indirect turnover : 100%
National/regional/export split : 100/0/0
Main brands : Intel, LG, Prestigio, Seagate, Toshiba
Clients : Assemblers, associations, central purchasing companies, corporate resellers, dealers, department stores, distributors, e-commerce, hypermarkets, industrials, IT consulting and service providers, mail-order resellers, maintenance companies, multispecialists, outlets, semi-distributors, specialized resellers, specialized retailers, superstores, traders, VAR
Employees : 62 people