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News from ALSO, ELKO, Nelro Data and Versim

Poland: broadliner ALSO has added Meetup videoconferencing systems from Logitech to its portfolio. Latvian broadliner ELKO has extended its business presence to Poland by outsourcing a local sales team for IT & Consumer products. According to the distributor, ELKO's extensive product portfolio, multi-regional coverage and particular East European market expertise, combined with the local market experience provided by the team of IT industry professionals, should generate significant incremental business opportunities for Polish channel partners. The sixth-largest economy in the EU, and the largest of the EU's former Eastern-Bloc members, is an organic and natural opportunity for the further growth of the ELKO Group, and the timing is right for this move. ELKO believes that, despite the relative maturity of the Polish market, there is room and a need for a new distributor, well known for its reliability and distinctive service offering in the region. ELKO Polska is located in Wrocław under the management of Marcin Tatar (the former export manager of MGM), which is the right choice for combining local presence with international logistics routes to get ELKO products and services supplied to the Polish market. Consumer electronics specialist Nelro Data has expanded its portfolio with two new brands, Ubiquiti Networks (meshed network infrastructure)1 and ZeeGO (home automation)2. Finally, network and security VAD Versim has inked a distribution deal with local data management editor Storware3 (source: IT Reseller Polska, CRN Polska 1, 2 and 3).

ELKO Group distributes LaCie external drives

LaCie, the premium brand of Seagate storage solutions for photographers, videographers, audio professionals, and other power users, has added broadliner ELKO Group to its distributor stable for Europe and Central Asia. With leading technology, performance, quality, and customer support, LaCie helps you realize your creative vision. LaCie differentiate themselves with a focus on design, unmatched technical performance, and long-term reliability. Trust means everything. It is easy to replace a keyboard, processor, or printer — but not your data. Irreplaceable photos and your life's work are stored on your external digital storage, so the product you choose should provide you with complete peace of mind. For this reason, all LaCie professional desktop solutions feature durable aluminum enclosures, high-quality hard drives or SSDs, and components that are built to last. Beside Sweden where LaCie products were already available through broadliner Gandalf (which has been recently acquired by ELKO), LaCie drives are available through ELKO offices in Estonia, Kazakhstan, Latvia, Lithuania, Poland, Romania, Russia, Slovakia, Slovenia and Ukraine.

GTDC adds new members headquartered in Germany and Latvia

The Global Technology Distribution Council has added broadliner ELKO Group and storage VAD TIM as its newest members in the EMEA region, plus the appointment of WestconGroup CEO Dolph Westerbos to the organization's Executive Committee. The moves further bolster the GTDC's position as the world's leading IT distribution organization. GTDC members drive more than $130 billion in annual worldwide sales of products, services and solutions through dynamic business channels.

Broadliner ELKO, a Riga, Latvia-based distributor, operates in Estonia, Kazakhstan, Latvia, Lithuania, Romania, Russia, Slovakia, Slovenia and Ukraine, while selling and supporting a wide range of systems, software, desktop and mobile solutions/tablets, and consumer and multimedia products, as well as providing related solutions and services. Founded in 1993, ELKO is owned by several private equity groups and was added to the Nasdaq Baltic Bond List in March 2016. The company reported sales of €1.14B in 2015.

TIM, headquartered in Wiesbaden, Germany, is a VAD founded in 1985 with sharp focus on comprehensive data center solutions. The privately-held company, which also operates in Austria and Switzerland, serves system integrator partners as its primary customer base and has driven continuous growth over the past two decades.

ELKO Group introduces its new business division ELKO Solutions to the market

Latvian broadliner ELKO Group has established new value-oriented business division - ELKO Solutions, thus continuing to strengthen its positions as solutions and services distributor. Svens Dinsdorfs, Chief Executive Officer of ELKO Group comments: "Creation of ELKO Solutions division is aligned with the company's strategic vision for growth and development by expanding product portfolio and team expertise in technological solutions for Security Systems, Data Center Infrastructure, Industrial automation equipment and other areas where ELKO sees market growth potential. New division will strengthen relationship with technological solutions Vendors and provide a clear value proposition of ELKO solutions and services to partners."

To be closer to partners and ensure the availability of full information about ELKO Solutions capabilities, ELKO Group has refreshed it corporate web refresh and launched a new website dedicaed to its new division. "We have been in the IT distribution business for over 20 years, growing together with our Vendors and Partners", Svens comments. "While being a conservative company with core values, which has helped us to successfully overcome some pretty hard times in the IT industry and the economy of our region in general we constantly innovate and adapt to new ways of doing business and technology. We recognize that the market is very well aware of the original ELKO business division (Broadline), but it needs to be more informed about the company's strong expertise and competence in solutions distribution. And that is what we are going to change!" The new websites provide extensive source of information for ELKO partners and their partners about ELKO technologies and solutions, and how ELKO can help them to secure maximum benefits for their businesses.

ELKO Solutions is present in Estonia, Kazakhstan, Latvia, Lithuania, Romania, Russia, Slovakia, Slovenia and Ukraine, with dedicated, certified resources including a Solutions sales director and, depending on focus and scope, sales managers, business development managers, technical presales and hardware and software Engineers, for up to 20 people in the biggest countries. According to the distributor, ELKO Solutions will leverage on its local presence to be close to resellers and end customers. This ought to help the distributor understand more efficiently the local markets and, thanks to a complete portfolio, be able to handle efficiently projects of any size.

ELKO Group starts cooperation with Ubiquiti Networks

Broadliner ELKO Group and wireless network manufacturer Ubiquiti Networks have started cooperation in the Baltics, CEE and CIS regions, where ELKO will distribute Ubiquiti products through its offices in Estonia, Kazakhstan, Latvia, Lithuania, Romania, Russia, Slovakia, Slovenia and Ukraine.

Ubiquiti Networks develops high-performance networking technologies and products for service providers, enterprises and focus on highly advanced and easily deployable solutions that appeal to a global customer base in fast growing markets. Combining innovative technologies with disruptive price-performance characteristics, Ubiquiti Networks helps to break down traditional barriers such as high product and network deployment costs. Product portfolio of Ubiquiti Networks consists of wireless, routing and switching, VoIP, Surveillance, control automation and network accessories. Ubiquiti Networks has also developed large community network, which allows users to share experience, discuss implementation of solutions and pilot projects and plan existing networking infrastructure.

Chris Usher, International Business Manager of Ubiquiti Networks, comments: "ELKO has established itself as a leading, regional IT equipment wholesaler. They represent a different kind of business channel for Ubiquiti products and as such can bring additional awareness of Ubiquiti's end-to-end solutions for enterprise customers. Our distribution partnership will help empower local businesses to grow while better serving their customers."

Aleksandrs Orlovs, ELKO Group Business Development Director, commenting on the cooperation: "We are glad to start cooperation with a global leader in outdoor wireless solutions. Ubiquiti Networks wireless products are well known and highly demanded worldwide. Thanks to this new cooperation, we will be able to provide our partners with best in class products. Thus, allowing our partners to build networking solutions by using high quality and easy deployable indoor and outdoor solutions, at the same decreasing expenses building network."


ELKO Grupa AS, Latvija

ELKO Grupa AS, Latvija
Toma ielā 4
LV-1003 Rīga
Phone : +371 6709 3230
Fax : +371 6709 3299
Website :
E-mail :


President : Mr Egons Mednis (*** ****** ********* ** **)
CEO : Mr Svens Dinsdorfs (*** ****** ********* ** *****)
CFO : Mr Janis Kirsis (*** ****** ********* ** **)
Sales director : Mr Aleksandrs Orlovs (*** ****** ********* ** ***** )
Marketing director : Mrs Mara Skudra (*** ****** ********* ** *)
Purchase director or manager : Mr Andrejs Paskovskis (*** ****** ********* ** ***** **)
Communication director or manager : Mrs Kristīne Saulriete (*** ****** ********* ** ***** **)


Creation year : 1993
Reģistrācijas numurs : 40003129564
VAT number : LV 40003129564
Annual turnover
2016 : 1 320,00 M€
2015 : 1 139,00 M€
2014 : 972,00 M€
2013 : 640,53 M€
2012 : 725,40 M€
Active resellers : 6300
Indirect turnover : 100%
Main brands : Acer, Intel, Seagate, Sony, Western Digital
Clients : Assemblers (20%), corporate resellers (25%), OEM (15%), semi-distributors (40%)
Employees : 192 people