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Distree 2016: a fill of innovations

After a two-year gap, ITdistri was back at Distree EMEA. The event has evolved, becoming much larger in terms of surface area and number of exhibitors. Some visitors regretted a lack of major vendors, while others wished more African retailers and distributors: "in the past, we liked to come to Distree EMEA to meet companies from the whole region. Now, if we want to expand our coverage of the African continent, we ought to go to Distree Africa, which means more costs and time consumed for us. And even there, we will miss many French speaking distributors", one of them said anonymously. Nevertheless, the event was a success, with about 250 distributors, 150 retailers and etailers and about 130 exhibitors (including about 15 distributors wishing to expand their business in Europe or meet some of their existing customers in the region, including ABC Data, ATC, Avnet Technology Solutions, Daymen, GTI, IDCP, Inforlandia, Innelec Multimédia, Nedis, NTT System, Proks, PSA Parts, Tech Data Europe and Tekpoint). Singapore came in force, with a contingent of 10 companies overseen by the Singaporean-German Chamber of Industry and Commerce. Beside their one-to-one meetings, visitors could participate to workshops, conferences and keynote, to get valuable insight about the major trends of the consumer markets in the region, with analysts and consulting companies such as GfK, Early Metrics, Rude Baguette, Quadmark or Ocean Solutions.

The exhibit gave much room and space to wearables and smart objects. Among interesting vendors, ITdistri has selected the following companies:

  • Trackr, which has developed a Bluetooth tracking device and was looking for etailers, through its distributor Bullboat
  • More Technology, a Chinese company, represented in the EMEA region by the American company Sightline, which was presenting a connected weighing scale with a safe mode for pacemaker users and pregnant women. More Technology is looking for distributors, etailers and retailers everywhere in the EMEA region
  • Tunkmatik, a Turkish vendor used to Distree, was presenting, among others, the Nano UPS, the first UPS dedicated to small devices like routers or DSL modems
  • The American vendor Tangram Factory is selling Smart Rope, a smart skipping rope and already planning a smart dumbbell. It is already distributed by the German Mac specialist Macland in the DACH region as well as through some retailers in direct. It is now looking for more distributors in other European countries
  • German Tado and Dutch Thermostart have developed smart, connected thermostats as well as, for Tado, an air conditioning smart control system. Thermostart is distributed in the Netherlands by Navstar and Tado in Germany by Komsa (but also available through Difox). They are both looking forward expanding beyond their home markets, everywhere in Europe.
  • American physical security veteran First Alert, which is already distributed in Western Europe, is looking for new distributors in Eastern Europe, Russia and Middle East. It was presenting on Distree its One Link connected carbon monoxide detector.
  • Swiss startup Incharge was presenting its crowdfunded Lightning, Micro USB and Micro USB C micro-cables and was looking for distributors anywhere in the EMEA region
  • Singaporean Ospicon was showcasing its Sleepmat STS100, a sleeping mattress for babies, which include speakers to stream music and talk to the babies, a microphone to monitor his/her sounds and, thanks to fiber optic technology, no electromagnetic radiations. Already available in several Asian countries, the Sleepmat is waiting for distributors, etailers and retailers in the EMEA region.
  • Singaporean Oaxis was presenting its e-ink case for iPhone 6 as well as other products. The e-ink case includes photo display and ebook functions, and will include more through future firmware updates. Here again, Oaxis is looking for distributors, etailers and retailers everywhere.
  • The universal charging dock from German vendor Alldock has attracted much attention, especially its handmade wooden version. Beside incumbent distributor AIV in Germany, Alldock is looking for more distributors, etailers en retailers everywhere in the EMEA region.
  • German vendor Hotsplot was a bit of an intruder among the exhibitors, as its product, a remote-controlled public Wifi hotspot management solution which is compatible with all wifi routers and hotspots, would be better distributed through network VADs
  • Dutch Wakawaka was targeting more specifically the emerging or outdoor activity markets with its light-charging universal battery and LED light.
  • Hong-Kong company Elari won the Diamond Award with its Cardphone, an anti-smartphone the size of a credit card, which can be used in conjunction with any smartphone through Bluetooth, to optimize the use of home and travel SIM cards. The Cardphone is available in the EMEA region here and there, for example through SCP Technologies in France, One Stop Mobile in the Netherlands or Vitacom in Romania. The company is looking forward expanding its distribution network in the EMEA region with more distributors in countries where it is absent for the time being.

New vendors were not the only ones to present new products. Aiptek presented, a few days before the Cebit event in Germany, its DG-VTa, a dongle which can be connected easily via HDMI to a beamer to turn any projection surface into an interactive touchscreen display. The supplied pen serves as a sensor – when running it over the projection surface, the "DG-VTa" notices it like a touchscreen and transfers the signals accordingly. Inno3d, which is better know for its graphic cards, was showcasing its 3D printers (distributed quietly since a few month by German distributor API) and its Bluetooth LED bulbs. So, more than ever, Distree remains the place to be, to discover the major trends and new products to be distributed in the EMEA region over the months and years to come…

Techni Ciné Phot distributes LensBaby

France: photo specialist Techni Ciné Phot has inked on last Medpi an exclusive distribution partnership with LensBaby photo lenses and optics. previous distributor SCP Technologies, which has been dropped without warning, is thinking about sueing the vendor.

Powerdata dances the Boogie (Woogie) Board

Swiss CE specialist Powerdata has started the distribution of the Boogie Board LCD writing tablet from American vendor Improv Electronics, which ITdistri discovered on the last edition of Distree EMEA. Beside Switzerland and Belgium, Powerdata becomes the third distributor of this product on the French market, beside Avesta and SCP Technologies.

SCP scans with LG

France : consumer electronics and peripheral specialist SCP Technologies has added the scanner mouse from LG to its portfolio.

Distree grows on retailers

More than 1000 people gathered in Monaco last week for the 10th edition of Distree EMEA channel event. This new edition broke all records, with more than 5300 pre-arranged meetings between on one side 125 vendors and, on the other side, 400 distributors and about 100 retailers and etailers for a global turnover of almost $50B. Everything could have been distrubed by the snow or the strikes in French airports: "if a few distributors have been blocked by snow in their country, the strike blocked no-one. We have registered a few late arrivals on the first day of the event, for a lower global cancelation rate than any previous year", says Farouk Hemraj, the CEO of Distree Event.

Compared to the previous years, this edition show a higher number of visiting etailers and retailers, and a decrease in the number of invited distributors: "our exhibitors wish to meet more retailers, as there are no event like French Medpi in most European countries. On the middle term, we plan a 50-50 split between retailers and distributors", explains Farouk Hemraj who cannot, for sleeping capacity reasons keep the same number of invited distributors, despite a high demand from them. Because of that, Farouk plans to invite next year about 300 distributors and about 200 retailers and etailers.

We have noticed this year a higher number of distributors exhibiting. These find in Distree a good way to attack neighbouring markets or to push their own brands, which can be a good way to counter the crisis. Among them, French broadliner MCA, who owns H&B and Sega gaming console brands, was more specifically targeting French speaking Africa and Maghreb, thanks to partnerships with HP and Toshiba. Lithuanian Acme, French mobility specialist Ascendeo or Polish companies Impakt et Modecom were also among the other distributors to exhibit in this edition. Distree is by the way considered more and more as an important event to help companies to export, and several countries, like Poland, allocate a financial help to their national companies to allow them to exhibit there. It is funny to notice that French UbiFrance does not help French companies exhibiting on Distree, stating that the event is in France and thus "cannot be considered as an investment for export". It is obvious that they never visited it, just to see how wrong they are.

Like every year, Distree is an important occasion to discover innovative products, which are seldom visible in traditional events. Russian company Lomond has for example launched there the first 60ppm color inkjet printer on Memjet technology base. This model, which targets the B2B market, should definitely shake up the laser market, at least as soon as an MFP is available, within the next months. It is immediately available through a few distributors in Europe, like Tekaef in Germany, Denco and Resource Media in Russia and through multiple small structures, half way between resellers, service provider and distributors. It should without doubt find its way through other major distributors in the coming months. The Boogie Board LCD writing tablet from American vendor Improv Electronics, which is available in France though Avesta and SCP Technology, in Germany through NTP or in the UK through GEM or, again, NTP, aims to replace paper or chalk at school, with a much lower TCO than these traditional solutions. The UPS from Turkish vendor Tuncmatik bring the signal of a return of design in this market, after the bankrupcy of the few Italian vendors who bet on this, some years ago. Taiwanese vendor Choicee was exhibiting USB keys and cases for mobile phones and tablets under Ed Hardy, QEE or Lady Gaga licences. Dutch vendor Gembird was showcasing the first epaper printer, under its Energenie brand. Used as a printer, it sends any document on an ebook, where it can be viewed and annotated, before being download back on the PC as a certified PDF. Finally, the i-FlashDrive of taiwanese vendor Sanho Digital has won the "60 seconds to convince" award. It is true that this addon for Apple mobile devices is a needed answer to a crucial need: it allows users to transfer on USB key and back any document from the Apple device (music, video, book, picture), without the need of any computer. It is already available through some distributors like Comeback in France since a few weeks, and should find its way in other countries very soon. Its only drawback is its price, from 75€ (8Gb) to 145€ (32Gb) which is a bit high for a true broad success.

Questioned about the growing competition of ERS (European Retail Summit) event, whose second edition is organized in May in Budapest by Levin Consulting, Farouk Hemraj keeps confident with Distree's success: "for this kind of event, it is utterly important to have an important number of exhibitors, which helps to attract more visitors. On this point of view, ERS is still far behind Distree, albeit it is a competitor we will keep an eye on."

Distree has built on its EMEA success to enter last year on the Latin-American market, with a first successful Distree LATAM in Brasil a few months ago: "we gathered about 50 exhibitors who entered with us on this new territory, including Intel, Microsoft or many French vendors like Port, Infosec, Dane-Elec or Urban Factory. 200 visitors (about 2/3 of distributors and 1/3 of retailers) have been invited. The exhibitors have shown no regret, as some of them have immediately signed first distribution partnership in this region", adds Farouk Hemraj who already plans a 40%-growth for the second edition, which will take take place in Buenos Aires in September 2012. This second edition should have a free highway in front of it, as there are almost no local competition, beside some events organized by local distributors. The eleventh edition of Distree EMEA should take place next year in February in Monaco.


SCP Technologies

SCP Technologies
129, bd de la Liberté
F-47200 Marmande
Phone : +33 (0)5 53 20 28 89
Fax : +33 (0)5 53 84 65 39
Website :
E-mail :

Other offices
F-92100 Boulogne
Phone : +33 (0)1 55 60 23 53


General manager : Mr Thierry Dufréchou (*** ****** ********)
Marketing director : Mrs Sylvie Dufréchou (*** ****** *******)
Sales manager : Mr Jean Perrière (*** ****** *****)


Creation year : 1997
Siret : 413 903 519 00051
VAT number : FR 86 413 903 519
Annual turnover
2015 : 1,94 M€
2014 : 1,55 M€
2013 : 1,56 M€
2012 : 1,88 M€
2011 : 2,08 M€
Active resellers : 150
Indirect turnover : 80%
National/regional/export split : 95/0/5
Export : Andorra, Belgium, Luxemburg, Monaco, Portugal, Spain, Switzerland
Specialist : Digital photography, home entertainment and consumer electronics, peripherals
Main brands : Imedgin, Mustek/Yukai, Plustek, Reflecta
Clients : Assemblers, associations, central purchasing companies, consultants, corporate resellers, dealers, department stores, distributors, e-commerce, hypermarkets, industrials, IT consulting and service providers, mail-order resellers, maintenance companies, multispecialists, outlets, phone shops, semi-distributors, service providers, SOD, specialized resellers, specialized retailers, superstores, VAR, web agencies
Employees : 4 people


Financial services
Automatic transfer, cash on delivery, cash with order, cash with trade discount, cheque, credit card, factoring
Minimum delivery time
National : 24 hour(s)
International : 72 hour(s)