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ALSO and Hypertec work together

Germany: the memory and storage solutions of British vendor and distributor Hypertec are now available from broadliner ALSO. The new distribution partnership gives Hypertec an access to ALSO's nationwide reseller network via the ALSO B2B Marketplace. ALSO's resellers benefit from the expanded range of Hypertec storage and storage solutions. Hypertec started almost 30 years ago as a pure memory manufacturer and has continuously expanded its market position. Hypertec's HypertecLite product line is now a significant market position. The company's current offering also includes storage solutions such as the solid-state drives of its own brands FirestormLite, FirestormEssential and FirestormExternal. Hypertec's portfolio, which is listed at ALSO, also includes other products from the current USB-C series, such as the PowerProEssential Universal Power Supply or the ProDockLite USB-C docking station. "With ALSO, we can offer our services and products to a new and very extensive network of resellers. ALSO is an important partner for us and our growth strategy", says Lianne Denness, Managing Director of Hypertec.

Jörg Römer, Head of BU Vendor Self-Service at ALSO, also welcomes the cooperation: "Hypertec's high quality solutions have a very good sales potential and real added value for our resellers."

ALSO watches TV with Philips

Germany: broadliner ALSO has expanded its catalog with Philips professional TVs for the hospitality market.

Boolebox enters the ALSO Cloud Marketplace

Boole Server, an international provider of data protection solutions, has inked a European-wide distribution deal with broadliner ALSO. Its solutions are integrated in the ALSO Cloud Marketplace, and ought to be available through ALSO in Austria, Belgium, Denmark, Estonia, Finland, France, Germany, Latvia, Lithuania, the Netherlands, Norway, Poland, Slovenia, Sweden and Switzerland. "BooleBox is an impressive solution for sharing files and synchronizing, which in an innovative and elegant way meets all today's requirements", says Thorlakur Thorgeirsson, Cloud ISV ALSO Manager.

ALSO distributes Vestel

Germany: broadliner ALSO has inked a distribution deal with Turkish vendor Vestel, whose digital signage displays, interactive flat panel displays, totems and video walls it will distribute through its AV BU.

News from Allnet, ALSO and Infinigate

DACH: network and telecom specialist Allnet has started the distribution of the WLAN solutions from Mojo Networks in the DACH region, through its offices in Germany and Switzerland. Broadliner ALSO has lost another director, as Christoph Diez, who was member of the management board (whose members are now Reiner Schwitzki, Simone Blome and Sylke Rohbrecht), has left the company. Finally, network and security VAD Infinigate has left its historical premises in Oberhaching to move to Haar bei München, for more room for its employees and a bigger training center for its resellers (source: IT Markt Schweiz, Channel Observer Deutschland).


ALSO Deutschland GmbH

ALSO Deutschland GmbH
Lange Wende 43
D-59494 Soest
Phone : +49 (0)2921 99 0
Fax : +49 (0)2921 99 3399
Website :
E-mail :

Other offices
D-94315 Straubing
Phone : +49 (0)9421 933 000


President : Mr Joachim Stock (*** ****** ********* *)
CEO : Mr Reiner Schwitzki (*** ****** ********* ** *)
Vice-president : Mr Saša Viro (*** ****** *********)
General manager : Mrs Sylke Rohbrecht (*** ****** ********* ** )
General manager : Mrs Simone Blome (*** ****** ********* )
CFO : Mr Reiner Schwitzki (*** ****** ********* ** *)
Sales director : Mrs Sabine Hammer (*** ****** ********* *)
Marketing director : Mrs Sabrina Hoefs (*** ****** ********* *)
Logistics director : Mr Hermann Scharl (*** ****** ********* **)
Sales manager : Mr Rudi Graml (*** ****** ********)
Division director or manager : Mr Stephan Klusmann (*** ****** ********* ** *)
Division director or manager : Mr Gregor Primus (*** ****** ********* *)
Division director or manager : Mr Jörg Römer (*** ****** ********* )
Division director or manager : Mr Robert Dratz (*** ****** ********* )
Division director or manager : Mr Christoph Spahn (*** ****** ********* ** )
Division director or manager : Mr Felix Böving (*** ****** ********* *)
Division director or manager : Mr Michael Meinert (*** ****** ********* ** )
Division director or manager : Mrs Sylke Rohbrecht (*** ****** ********* ** )
Purchase director or manager : Mr Andreas Ruhland (*** ****** ********* ** )
Human resources manager : Mrs Nevriye Ersöz (*** ****** ********* **)


Creation year : 1986
Handelsregisternummer : Arnsberg HRB 8075
VAT number : DE 245 320 175
Annual turnover
2013 : 3 642,20 M€
2012 : 3 813,82 M€
2011 : 4 000,00 M€
2010 : 2 165,28 M€
2009 : 1 974,91 M€
Active resellers : 13000
Indirect turnover : 100%
National/regional/export split : 100/0/0
Main brands : Acer, Fujitsu Technology Solutions, HP Inc., IBM, Microsoft
Clients : Apple Premium Resellers, assemblers, associations, brokers, cabling companies, central purchasing companies, corporate resellers, dealers, department stores, distributors, e-commerce, hypermarkets, industrials, installers, ISP, IT consulting and service providers, mail-order resellers, maintenance companies, multispecialists, OEM, outlets, phone shops, semi-distributors, service providers, SOD, software editors, specialized resellers, specialized retailers, stationers, superstores, systems integrators, telecom operators, traders, VAR
Employees : 1400 people


Value added services
After-sale consulting, after-sale service, architecture design, audit, authorized training centre, brand-dedicated sales staff, BTO, business plan help, co-marketing funds, configuration help, customer loyalty program, dedicated contacts, demo products, demos, direct shipping to final client, e-commerce site, e-mailing, export service, fax mailing, field sales staff, hardware connection/cabling, hardware installation, hardware tests, help with specifications write-up, hot-line, information newsletter, IT operating, lead generation, leasing, logistics, magazines, maintenance, manufacturer certifications, meeting room, modeling, network management, on-site maintenance, online forums, online order status checking, online ordering, personalized help, personalized shipping, practice development, pre-sale consulting, product catalog, product loan, product search, project management help, project monitoring and control, project-dedicated sales staff, regular special offers, remote installation, repackaging, retail-dedicated sales staff, sales help, seminar centre, shipments tracking, show-room, software customization, software tests, special offer lists, specific preparations, stock taking back, system integration, technology watch, telemarketing, telemonitoring 7/24, thematic catalogs, training centre, transfer of skills, trial products
Financial services
30-day payment, advance payment, automatic transfer, bank garanty, bill of exchange, cash, cash on delivery, cash with order, cash with trade discount, cheque, company security, credit card, credit insurance, deferred transfer, delegation of payment, draft, factoring, financing solutions, joint account, leasing, letter of credit, part payment, personal outstanding, personalized terms of payment, promissory note, short-term financing, stock financing, term of payment, transfer, transfer of debts