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More business for DexxIT, Michael Telecom, Siewert & Kau, Starline and Tarox

Germany: consumer electronics specialist DexxIT has added several brands to its portofolio, to answer more efficiently to the needs of the gaming market: BeQuiet! (cases and power supplies), LCPower (power supplies, cases, keyboards and mice) and Thermaltake (cases)1. Telecom and telephony specialist Michael Telecom has started the distribution of BeHello mobile accessories through its reseller network. Broadliner Siewert & Kau has strengthened its value business through the appointment of several new employees. Thomas Riedel becomes account manager value. Torsten Brehmer join its Dell expert team as focus sales manager. Finally, Annett Eichler replaces Nicole Tyrell as LG focus sales manager, Nicole joining the Dell team from now on. Storage VAD Starline Computer and broadliner Bluechip have announced that they would provide support and spareparts to bankrupt Transtec customers2. Finally, PC vendor and broadliner Tarox has become the first German distributor for Swedish Software-defined Storage editor Compuverde3 (source: Dealers Only Deutschland 1, 2 and 3, Telecom Handel Deutschland, Channel Observer Deutschland).

Bluechip on a Buffalo

Germany: broadliner Bluechip Computer has inked a deal with Japanese vendor Buffalo to distribute its TeraStation 5010 NAS and BS-MP 10-Gbps switches through its reseller network.

Bluechip in partnership with ALCASA Elektronik
Germany: PC vendor and broadliner Bluechip Computer has inked a deal with its competitor ALCASA Elektronik, to distribute its Good Connections passive network and rack offer.

Bluechip partners with Acronis

Germany: broadliner and PC vendor Bluechip Computer has entered the Acronis OEM programme. With this cooperation, bluechip underscores its orientation as a provider of tailor-made security solutions in the client, server and storage area.

"Acronis is a recognized and highly valued manufacturer in the data protection arena. Products such as Acronis True Image or Acronis Backup are among the leading backup and recovery solutions and stand for reliability and functionality. We are pleased with the strategic collaboration and are convinced that the added value of Acronis solutions will benefit our customers. Bundling Acronis solutions with our PCs as well as server and storage systems is meant to underline precisely this message", says bluechip product manager Matthias Geburzi. Thorsten Schwecke, Senior Director and General Manager DACH for Acronis, continues: "we at Acronis are very pleased with the cooperation and the corresponding OEM agreements with bluechip. We would like to thank you for the trust you have shown and the use of our data protection solutions. Especially in times of steadily growing data volumes, unrestricted access to data, and massive attacks on server infrastructures and PCs, it is essential to have a holistic strategy for data protection. With bluechip, we have a reliable and established partner who can competently offer our products and solutions to our customers."

News from Bluechip, Ecom, Eno Telecom and Tarox

Germany: broadliner Bluechip has decided to include in the SERVERline servers it builds and distribute a free-of-charge hardware monitoring tool named Server-Eye. This tool, which has been developed by the local system integrator Krämer IT Solutions, allows resellers to have a view on all the servers they sell, and act proactively in case of failure of a component. PC component and peripheral specialist ECOM has inaugurated a new, 3700-sqm extension to its existing warehouse1. Now able to store products on 10000 sqm, and answer more efficiently to any demand. Ronald Bulla, who was director of telephony specialist ENO Telecom, has left the distributor for personal reasons. The distributor continues to be managed by its remaining director, Bernd Horstmann. Finally, PC vendor and distributor Tarox has expanded its catalog with two new vendors, TRENDnet (networking products)2 and Viewsonic (display systems) (source: ChannelObserver Deutschland, Dealers Only Deutschland 1 and 2, Telecom Handel Deutschland, Funkschau Deutschland).


Bluechip Computer AG

Bluechip Computer AG
Geschwister-Scholl-Straße 11a
D-04610 Meuselwitz
Phone : +49 (0)3448 755 0
Fax : +49 (0)3448 755 105
Website :
E-mail :

Other offices
D-41748 Viersen
Phone : +49 (0)2162 81939 0


CEO : Mr Hubert Wolf (*** ****** ******)
General manager : Mr Brit Wolf (*** ****** ******)
General manager : Mr Frank Oelsch (*** ****** ********)
General manager : Mr Sven Buchheim (*** ****** ********* )
Sales director : Mr Frank Kwasnitza (*** ****** ********* *)
Marketing director : Mr Rüdiger Haase (*** ****** *******)
CTO : Mr Jens Peter (*** ****** *******)
Purchase director or manager : Mr Sven Buchheim (*** ****** ********* )
Distribution manager : Mr Ingo Zschierlich (*** ****** ********* ** )
Corporate account manager : Mr Dennis Czech (*** ****** *******)


Creation year : 1992
Handelsregisternummer : Jena HRB 202046
VAT number : DE 150 513 827
Annual turnover
2016 : 178,00 M€
2015 : 149,00 M€
2014 : 159,00 M€
2013 : 125,08 M€
2012 : 104,67 M€
Active resellers : 5000
Indirect turnover : 100%
National/regional/export split : 95/0/5
Main brands : Epson, Lancom Systems, Samsung, SMC Networks, Toshiba
Clients : Assemblers (5%), corporate resellers (70%), e-commerce (5%), semi-distributors (10%), VAR (10%)
Employees : 320 people