European IT distributor and wholesaler portal
All information about 7326 IT distributors



Distree 2016: a fill of innovations

After a two-year gap, ITdistri was back at Distree EMEA. The event has evolved, becoming much larger in terms of surface area and number of exhibitors. Some visitors regretted a lack of major vendors, while others wished more African retailers and distributors: "in the past, we liked to come to Distree EMEA to meet companies from the whole region. Now, if we want to expand our coverage of the African continent, we ought to go to Distree Africa, which means more costs and time consumed for us. And even there, we will miss many French speaking distributors", one of them said anonymously. Nevertheless, the event was a success, with about 250 distributors, 150 retailers and etailers and about 130 exhibitors (including about 15 distributors wishing to expand their business in Europe or meet some of their existing customers in the region, including ABC Data, ATC, Avnet Technology Solutions, Daymen, GTI, IDCP, Inforlandia, Innelec Multimédia, Nedis, NTT System, Proks, PSA Parts, Tech Data Europe and Tekpoint). Singapore came in force, with a contingent of 10 companies overseen by the Singaporean-German Chamber of Industry and Commerce. Beside their one-to-one meetings, visitors could participate to workshops, conferences and keynote, to get valuable insight about the major trends of the consumer markets in the region, with analysts and consulting companies such as GfK, Early Metrics, Rude Baguette, Quadmark or Ocean Solutions.

The exhibit gave much room and space to wearables and smart objects. Among interesting vendors, ITdistri has selected the following companies:

  • Trackr, which has developed a Bluetooth tracking device and was looking for etailers, through its distributor Bullboat
  • More Technology, a Chinese company, represented in the EMEA region by the American company Sightline, which was presenting a connected weighing scale with a safe mode for pacemaker users and pregnant women. More Technology is looking for distributors, etailers and retailers everywhere in the EMEA region
  • Tunkmatik, a Turkish vendor used to Distree, was presenting, among others, the Nano UPS, the first UPS dedicated to small devices like routers or DSL modems
  • The American vendor Tangram Factory is selling Smart Rope, a smart skipping rope and already planning a smart dumbbell. It is already distributed by the German Mac specialist Macland in the DACH region as well as through some retailers in direct. It is now looking for more distributors in other European countries
  • German Tado and Dutch Thermostart have developed smart, connected thermostats as well as, for Tado, an air conditioning smart control system. Thermostart is distributed in the Netherlands by Navstar and Tado in Germany by Komsa (but also available through Difox). They are both looking forward expanding beyond their home markets, everywhere in Europe.
  • American physical security veteran First Alert, which is already distributed in Western Europe, is looking for new distributors in Eastern Europe, Russia and Middle East. It was presenting on Distree its One Link connected carbon monoxide detector.
  • Swiss startup Incharge was presenting its crowdfunded Lightning, Micro USB and Micro USB C micro-cables and was looking for distributors anywhere in the EMEA region
  • Singaporean Ospicon was showcasing its Sleepmat STS100, a sleeping mattress for babies, which include speakers to stream music and talk to the babies, a microphone to monitor his/her sounds and, thanks to fiber optic technology, no electromagnetic radiations. Already available in several Asian countries, the Sleepmat is waiting for distributors, etailers and retailers in the EMEA region.
  • Singaporean Oaxis was presenting its e-ink case for iPhone 6 as well as other products. The e-ink case includes photo display and ebook functions, and will include more through future firmware updates. Here again, Oaxis is looking for distributors, etailers and retailers everywhere.
  • The universal charging dock from German vendor Alldock has attracted much attention, especially its handmade wooden version. Beside incumbent distributor AIV in Germany, Alldock is looking for more distributors, etailers en retailers everywhere in the EMEA region.
  • German vendor Hotsplot was a bit of an intruder among the exhibitors, as its product, a remote-controlled public Wifi hotspot management solution which is compatible with all wifi routers and hotspots, would be better distributed through network VADs
  • Dutch Wakawaka was targeting more specifically the emerging or outdoor activity markets with its light-charging universal battery and LED light.
  • Hong-Kong company Elari won the Diamond Award with its Cardphone, an anti-smartphone the size of a credit card, which can be used in conjunction with any smartphone through Bluetooth, to optimize the use of home and travel SIM cards. The Cardphone is available in the EMEA region here and there, for example through SCP Technologies in France, One Stop Mobile in the Netherlands or Vitacom in Romania. The company is looking forward expanding its distribution network in the EMEA region with more distributors in countries where it is absent for the time being.

New vendors were not the only ones to present new products. Aiptek presented, a few days before the Cebit event in Germany, its DG-VTa, a dongle which can be connected easily via HDMI to a beamer to turn any projection surface into an interactive touchscreen display. The supplied pen serves as a sensor – when running it over the projection surface, the "DG-VTa" notices it like a touchscreen and transfers the signals accordingly. Inno3d, which is better know for its graphic cards, was showcasing its 3D printers (distributed quietly since a few month by German distributor API) and its Bluetooth LED bulbs. So, more than ever, Distree remains the place to be, to discover the major trends and new products to be distributed in the EMEA region over the months and years to come…

Computers Unlimited gets Exposed in France

France : Mac specialist Computers Unlimited has exported for the first time its British event "Computers Unlimited Exposed" to French market. The event has welcomed 27 exhibitors and about 100 visitors, compared to 40 exhibitors and 200 resellers in the UK : a real success for a first edition, according to its VP Gabriel Attard. No CU Exposed event is yet planned in Spain, because of the relatively smaller sized of the market. Among others, the distributor has used the event to present newly-signed partnerships, either in France or also through its offices in Spain and the United Kingdom. It has thus started the distribution of Mac notebook docking stations from American vendor Henge Docks (an exclusivity for the whole Europe) as well as wireless speakers from Danish vendor Libratone (for all three offices). It has also signed a partnership with American vendor Etymotic to distribute its customized earphones. Etymotic, which also works with Dectel in Belgium and Macland and Germany, has built up a network of several hundreds of audiologists in Europe to provide personalized earmolds to its end users, in exchange for a price premium of about 20% on its products, compared to non-customized competitors. Computers Unlimited has also started to push Dymo printers through its Mac reseller network through its three offices. It is also distributing the boomboxes from TDK in France only. Also available through its three offices are the iPad supports from Vogel's, notebook cases and accessories from Twelve South or Opt Gear and wireless video adapters from American vendor Veebeam (which also works in Europe through Amazon, and is looking for more distributors in other European countries). Also present on the last edition of its catalogue, albeit absent from the show, mobility accessories from Agent 18, Astom, Be.Ez, Easiskins, Eye-Fi, More, Scosche, STM, Tigra, Unison or Urbanz, cabling from Kanex, GPS from Navigon or networking products from Sena. One may note also that Computers Unlimited has stopped the distribution of DLO, e-on, Freecom, Gear4, Hive, Honest, MovieSoft, Tech21 and Vestalife.


Macland Computer Technologie Handels GmbH

Macland Computer Technologie Handels GmbH
Bessemerstraße 38-42
D-12103 Berlin
Phone : +49 (0)30 347901 40
Fax : +49 (0)30 347901 55
Website :
E-mail :


General manager : Dr Nelu Eden (*** ****** ****)
Sales manager : Mr Frank Krug (*** ****** *****)
Sales manager : Mr Walter Jansen (*** ****** ******)
Purchase director or manager : Mr Matthias Weh (*** ****** ***)


Creation year : 1991
Handelsregisternummer : Berlin HRB 41500 B
VAT number : DE 811 243 855
Annual turnover
2011 : 11,55 M€
2010 : 13,50 M€
2009 : 12,50 M€
2008 : 10,50 M€
2007 : 10,70 M€
Active resellers : 4500
Indirect turnover : 100%
Export : Austria, Liechtenstein, Switzerland
Specialist : Home entertainment and consumer electronics, peripherals, software
Main brands : Artwizz, Contour Design, Extensis, Incipio (Griffin Technology), Shure
Clients : Apple Premium Resellers, associations, brokers, central purchasing companies, dealers, department stores, e-commerce, hypermarkets, mail-order resellers, multispecialists, outlets, phone shops, semi-distributors, specialized resellers, specialized retailers, superstores, traders
Employees : 20 people