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An acquisition for Ingram Micro and new partners for Axiz, Starlink and Tarsus

MEA: broadliner Ingram Micro has acquired the business assets of Dubai-based company Network Information Technology LLC (NIT), a distributor of physical security solutions in MEA (Middle East and Africa) region. NIT's current management team will operate as a business unit of Ingram Micro META (Middle East, Turkey & Africa), led by managing director Bassel Fakir, who reports to Dr. Ali Baghdadi, senior vice president Ingram Micro and chief executive Ingram Micro, META. Dr. Baghdadi commented: "with the acquisition of NIT, Ingram Micro gains a well-established foothold as a recognized expert in the physical security market, further expanding our capabilities in the rapidly growing and higher value Middle East and Africa market. NIT customers and vendors will benefit from an even greater breadth of value add services and solutions to help them realize the promise of technology. Our company cultures are well aligned and together we look forward to offering NIT’s high value solutions across META and expanding into new geographies."

Security VAD StarLink has become a certified member of the Pure Storage Partner Programme (P3) and will now distribute Pure Storage's All-Flash enterprise storage solutions to its customers in the region through its offices in Bahrain, Egypt, Kuwait, Oman, Qatar, Saudi Arabia, South Africa and the United Arab Emirates. Under the accord, StarLink will sell, install and support Pure Storage's products, through its extensive network of channel partners, to enterprise and government customers in the Middle East and Africa. Nidal Othman, managing director StarLink, said: "we see huge synergy between our data centre and cloud objectives and the simplicity and efficiency of Pure Storage's All-Flash portfolio. We are thrilled to explore the opportunity that this partnership will provide us as the MEA region accelerates its pace on the cloud journey."

Mobility accessory vendor Targus has appointed South African broadliners Axiz and Tarsus Distribution as its preferred master distributors for Southern Africa. Through the appointment of Axiz and Tarsus Distribution, the company aims to support the evolution of the mobile workforce in SA by putting all the tools and accessories they need within easy reach through providing the right peripheral and accessory support required. According to the manufacturer of computing accessories, both the selected distribution companies will serve corporate and retail markets regionally with the full range of Targus products. The range spans Targus' signature laptop and tablet cases, as well as accessories and peripherals including docking stations, privacy screens, laptop coolers, locks, styluses, and screen protectors amongst others (source: ITP Middle East and Channel Post MEA).

EET Europarts unlocks the full flavour with Smart Wine Monitor

Multispecialist EET Europarts has become the official distributor of the Kelvin K2 Smart Wine Monitor, a personal Sommelier which makes sure wines have the perfect temperature when served.

There's nothing quite like a good glass of wine with a delicious dinner. But do you know at which temperature to serve your favourite wine? Most people don't. White wine is often served too cold and red wine too warm, which affects the taste and aroma. Kelvin K2 is the number one wine-improving product in the world. With Kelvin K2 smart wine monitor it's easy to achieve the perfect temperature and ultimately the perfect wine experience – whether you're serving red, white or rosé. The taste of wine is made up of many key elements, many of which are dramatically affected by temperature. Wine will only be at its best when served at the recommended serving temperature.

Kelvin K2 is suitable for all wine types. Simply strap it around the bottle, even if the wine is in the refrigerator, and the monitor sends temperature information to your smartphone. The free app then lets you know when your wine is ready to serve. The free Kelvin K2 app contains knowledge of more than 200 wine types and styles. The smart wine monitor is easy to use, and will automatically and wireless connect with your mobile phone.

The Kelvin K2 Smart Wine Monitor is available through EET Europarts offices in Austria, Belgium, Czechia, Denmark, Egypt, Finland, France, Germany, Hungary, Ireland, Italy, the Netherlands, Norway, Poland, Romania, Russia, South Africa, Spain, Sweden, Switzerland, Ukraine and the United Kingdom.

Micromax expands in MEA

MEA: handset manufacturer Micromax Informatics has announced the roll out of four new handsets across major MENA markets. Only a month into the partnership, Micromax and their regional channel specialists' tchannl (whose details are too spare to be listed in ITdistri database) are said to have set up a robust distribution network across Bahrain, Oman, Palestine, Qatar and the UAE and expanding fast into other MENA markets. The new product line include the Micromax Q465, a powerful yet affordable smartphone fully loaded with 4G connectivity, fingerprint sensor and long battery life, the Micromax Q301, an entry level smartphone and two feature phones - the Micromax X406 and the Micromax X704. All the handsets target the fastest growing segments of the regional mobile phone user base which comprise of first time mobile users, consumers upgrading to smartphones and consumers looking for a high quality smartphone experience at an optimal cost.

Sandeep Saihgal, tchannl, regional partners of Micromax says: "Our immediate goal is to increase the footprint across the MENA region and ensure that the brand has proper representation and availability in the channels. We have covered a lot of ground over the last month and the acceptance of the product by the channel partners and consumers has been overwhelming. Using the market knowledge and feedback from our partners we will continuously introduce products in line with consumer insights from the region. Our aim is to bring forth world-class products within the consumer reach to this market.".

Dubai distributor Spectrami eyes M&A to become 'an EMEA player'
Dubai-based network and security VAD Spectrami is set for an acquisition spree over the next 12 months as it looks to expand across Europe. Beside its office in Saudi Arabia, Spectrami launched in the United Kingdom late last year after securing investment from multibillion-dollar Abu Dhabi-based investment fund KBBO. Managing director Anand Choudha said Spectrami is "bullish" in its ambitions to grow the distributor out of the Middle East and across Europe. "The UK is the gateway to the European market, so we started with the UK operation last year, so now we've built a team of inside sales, channel account managers and a technical team" he said. "While we do this we are also expanding to other geographies - like we're getting into Germany and Benelux - and that is more down the acquisition route, so we're acquiring an existing company there and we're also looking to make some acquisitions in the UK because of the support that we have. The idea is that, in the next two to three years, we will grow fivefold and be an EMEA player. That's very aggressive growth and it won't happen organically, so we have in our strategy acquisitions across EMEA." Choudha explained that the rationale behind the expansion into the UK and across the continent is the number of cybersecurity start-ups coming out of the US without any channel resources in Europe. He said that Spectrami will act as a "vendor extension", helping to generate leads which will be passed back through the channel. Consolidation in the distribution market, he said, has left a gap in the market for specialist distributors. "If you look at the UK market, we felt that over the last few years a lot of acquisitions have happened and there is a strong gap in the security distribution space. There are a lot of start-ups coming in because there is a gap and we feel that, as we build a pan-European presence, it will give a very good reason for vendors to align with us, because they'll get a single platform across the geographies and not have to talk to 10 distributors in 10 different countries." While Choudha could not disclose which UK distributors are on Spectrami's radar, he said he is "actively talking to a few companies" with a particular focus on bringing new technologies to market - not on volume sales. Hayley Roberts, managing director of UK security distributor Distology, welcomed the news of a new entrant to the market, saying the changing dynamics in distribution are creating a gap for more niche players: "people are going to start looking to come over because there are an awful lot of security vendors out there and I think what's happening is that a lot of the broadliners are being gobbled up all over the place - and then you've got a few smaller ones like us and others that have just set up. But it's not easy and if they haven't got the contacts in the UK, the operational facilities, the relationships with the reseller base then it's a difficult proposition - but I can see why the attraction would be there because there is a lot of technology out there which needs smaller, focused disties." (source: Channelnomics Europe).

IB-Remarketing becomes Evernex

French broker IB-Remarketing and its subsidiaries (AS-LEASE, GREENSYSTEMS, DCS, NEXEYA SERVICES) has changed its name to become Evernex. The group is majority owned by the investment fund, The Carlyle Group, with the remaining shares held by its management team. Over the past 5 years, Evernex has continued it march to become the European leader and one of the largest third party maintenance providers in the world by heavily investing in its team, its technologies, and its infrastructure as well as completing several acquisitions in France and abroad and opening numerous subsidiaries around the world. This new steps aims at one primary objective: displaying a single unified identity that reflects our status as a leading international player. "We hope that our new name reflects our group as it really is today and what it aspires to be for tomorrow. We are firmly committed to the support and maintenance of critical IT infrastructures. We needed to have a single brand, more dynamic and understandable to all with unifying values for all of our subsidiaries, our teams and our customers. It is important for us to continue our international expansion under one name", stated Bruno Demolin, President of Evernex.

Beyond sharing a common brand identity, Evernex has developed a single integrated operating platform spanning contracting, technical support, supply chain management, spare management and on-site delivery. This platform relies on its 24 offices and 330 stock locations in over 160 countries, including Evernex broking offices in Algeria, Dubai, Egypt, Germany, Italy, Morocco, Pakistan, Poland, South Africa, Spain, Turkey and the United Kingdom for the EMEA region.

Evernex has the largest inventory of IT spare parts in the world with more than half a million spare parts deployed globally. The Group, with its 400 experts, including 200 highly specialized engineers, maintains over 200,000 IT infrastructure assets for over 5000 clients. "We have significantly enhanced our business and have experienced a double-digit growth every year for 5 years. We are constantly evolving and our ability to adapt to the very different cultures and markets has helped us in supporting our customers around the globe by providing for them, a single contact for all their maintenance operations", commented Bruno Demolin, President of Evernex.


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